
To create more participation for people with intellectual or learning disabilities, toom uses plain language - in do-it-yourself brochures, explanatory films and on the company website. Dominique Rotondi, Managing Director Purchasing Logistics, on toom's commitment to inclusion.
one: Dominique, toom has already published DIY brochures in plain language in the past so that everyone can use the tips to make things with their own hands at home or in the garden. How did the idea for this come about?
Dominique Rotondi : In 2014, we made a conscious decision to cooperate with the Bundesvereinigung Lebenshilfe, as the topic of participation is important to us. And when it comes to DIY or do-it-yourself projects, there should be no marginalisation. Embellishing or improving something with your own hands is fun and fills you with pride. This should apply equally to everyone. However, barriers need to be broken down to make DIY possible for everyone. For people with intellectual or learning disabilities, but also for many other people, it is important to have access to information in simple and easy-to-understand language. This also applies to DIY enthusiasts who want to realise a wide variety of projects. This is why toom has decided to work together with Lebenshilfe to make more and more topics more accessible.
one: The range of products in plain language was recently expanded. What are the new measures?
Dominique Rotondi: In addition to our third easy-to-read brochure, in which we explain and illustrate various topics in detail and simply, we have also decided to become more accessible in the digital sphere. Above all, this means that we also need to become more accessible online. That's why we are offering a dedicated section in plain language on our website www.toom.de for the first time. This will be continuously expanded and supplemented with additional content.
one: toom Baumarkt DIY store has been working together with the Bundesvereinigung Lebenshilfe e.V. for years. What specifically characterises this cooperation?
Dominique Rotondi: Inclusion concerns us all! And often it's not about making a big effort, but about being there, showing what you can do and creating something together with your colleagues. After all, work is an important issue in life and the key to participation in society. This also applies to people with intellectual disabilities - but it is often difficult for them to access work that is fun and challenging. This is where we as a company and the Bundesvereinigung Lebenshilfe come in. Together, we try to break down barriers through joint campaigns or visits by store colleagues to Lebenshilfe facilities or, vice versa, through familiarisation appointments at our stores. In addition, we are working together to set up more and more external jobs "in the middle of the DIY store" for employees with disabilities from Lebenshilfe workshops. I would say that our cooperation is based on openness, trust and the willingness to simply try things out - three important factors in this very relevant topic.
Read more
You can find more one articles on toom's commitment to inclusion here:
Interview on DIY brochures in plain language:
"Easy language makes you independent!"
Market deployment of employee Mario Boy
Shining in the store with a hearing impairment
From the Lebenshilfe workshop to a job at toom:
"Basti's motivation and good humour infect us all"
Inclusive DIY brochure number 3:
Climate and nature conservation in plain language
toom offers outdoor jobs to people with disabilities:
"Inclusion concerns us all!"