
The "#zusammenland - Vielfalt macht uns stark" initiative was launched in February. Over 700 companies from all over Germany joined in and showed their support for diversity and democracy. We were there straight away.
The initiative is now entering its second round. Once again, all citizens are called upon to set an example for diversity on their social media channels with the hashtag #zusammenland.
The aim of the initiative is to send a positive signal in favour of open and supportive coexistence in Germany and to take a stand against hatred, hate speech and exclusion. Germany is colourful and diverse - these values must be preserved.
The initiators of the campaign are DIE ZEIT, Handelsblatt, Süddeutsche Zeitung, Tagesspiegel and WirtschaftsWoche, who are supporting and developing #zusammenland free of charge via their media coverage. If you want to be part of it: Click here for our LinkedIn channel: REWE Group | LinkedIn.