From tampon to underwear: o.b.® launches period panties
The market leader for ^tampons1 has launched a menstrual product outside the tampon category for the first time. With the expanded portfolio, o.b.® is responding to the increasingly individualised needs of consumers. The result: a new period product with the proven o.b.® menstrual protection. As a driver of innovation, o.b.® uses its more than 70 years of expertise in the development of menstrual products for the launch of the period panties and, thanks to innovative technology, fulfils high requirements in terms of leakage protection, dryness, wearing comfort and hygiene. The briefs were designed at the brand's German innovation centre, the Tamponwerk Wuppertal in Germany.

Innovative period product with proven o.b.® menstrual protection
An o.b.® study provided important insights for development. The results of the brand study show that A majority of menstruating women have so far had fears, concerns or feelings of shame about using period underwear. Almost two thirds of menstruating women are afraid of feeling wet and almost the same proportion fear blood leakage^.2 In addition, menstruating women in this country have specific expectations of period underwear. Around 70 per cent of those surveyed expect a look and feel that corresponds to conventional briefs^.3 A comfortable fit is just as important, according to eight out of ten respondents^.4 In close cooperation with laboratories and research institutes, these concerns and wishes were addressed by the brand - with success: the o.b.® period briefs provide up to 12 hours of protection and absorb up to twice as much blood as conventional period ^underwear5. The briefs owe this to their patent-pending 3-layer technology with an innovative material composition and seams sealed from the inside. The experts also tested whether the o.b.® period briefs retain their absorbency over the long term. The result: even after 60 washes in the laboratory, the absorbency remained reliable. In addition to established tests, the team of engineers and scientists also used robot technology. The advantage of this is that movement sequences such as walking, climbing stairs or different sleeping positions were imitated over a longer, uninterrupted test period. The period panties are also certified in accordance with Oeko-Tex® Standard 100. Thanks to FormFlex™ technology and a 100% organic cotton surface that comes into contact with the skin, consumers can also rely on the usual o.b.® comfort. The o.b.® period panties adapt to every body shape individually and comfortably. The range of sizes also offers flexibility. The product is available as classic black briefs in the combination sizes XS/S, M/L, XL/XXL (34 to 52). Consumers can choose between a single pack with one pair of briefs for €19.99 (RRP⁾⁶ and a multi-pack with three pairs of briefs for €49.99 (RRP⁾⁷, which is only available online.