DE
  • DE
nach oben
nach oben
The freshly honoured "regional stars" had a good laugh at the Green Week in Berlin.I Photo: Santiago Engelhardt for Lebensmittelpraxis
Readingtime: 2 minutes
REWE Stenten wins "Regional Star
"Aachen Liebe" conquers the hearts of customers
by Achim Bachhausen

Regional product ranges are one of the strengths of our stores. This has now been impressively confirmed by the industry competition "Regional Star", in which several REWE teams placed. One of them was particularly impressive - thanks to its employees.

The journey from Aachen to Berlin was worth it: Sandra, Josef and Max Stenten won the "Regional Star" industry award. I Photo: Santiago Engelhardt for Lebensmittelpraxis From the point of sale to the online presentation - the "Regional Star" in the Marketing category is not about casual staging, but about serious concepts. REWE Stenten impressed the expert jury with its "Aachen Liebe" campaign.

REWE Stenten with "Aachen Liebe"
REWE Stenten gave its local specialities a face. However, it was not the producers who stood in front of the camera for the emotional campaign, but 40 employees who presented their personal favourite regional product from the 400 on offer. The campaign under the motto "Aachen Liebe" (Aachen Love) (see image slider) attracted attention on 50 rented Citylight areas in the city and in the Aachener Zeitung newspaper, but also generated a huge increase in sales: during the campaign period, sales of Regio products rose by 15 to 70 per cent. "Many people only realised how many regional products we have thanks to the campaign," says Max Stenten, taking stock with satisfaction.

 

Here you can see some examples of the loving campaign.
Here you can see some examples of the loving campaign.
1 / 4

Regional strength for Egelsbach
The products come from a maximum distance of 100 kilometres from the market and are produced in accordance with the criteria of the "Gutes aus Hessen" seal of approval wherever possible: REWE Center Egelsbach was also nominated in the marketing category and came third. To bring the delicacies closer to the customers, the store team organised numerous campaigns, from the farmers' market at Whitsun to harvest events with tastings and a harvest festival. Regional fairs and excursions to suppliers rounded off the programme. Increasing revenue in the regional segment and growing interest in the promotions from customers and suppliers are proof of the success of the programme

Award-winning co-operations
REWE Andrea Fürst oHG in Wiesau (REWE Region South) won silver in the trade co-operation category, in which fair partnerships between farmers and food retailers for marketing regional products were evaluated, with "Living regionality together". Third place went to REWE Jan Radke oHG (REWE East) for the concept "From around the corner with heart".

 

On Tuesday (23 January), the Berlin consumer fair Grüne Woche and the trade magazine Lebensmittelpraxis presented the "Regional Star" award for the ninth time to sustainable regional concepts from the food trade. The focus was on products and concepts that are not only new and innovative, but also leave an ecological footprint that is impressive.

My comment
Comment
Discussion rules
Related articles
Bread / Baked Goods Industry Award
The best self-service department is in the east
For the second time, the trade magazine Lebensmittelpraxis was looking for the best bakery departments in the country. One REWE region stood out in particular with three winners. But the best-placed bakery comes from a different corner.
Frozen food star for REWE Tönnies
Ice princess brings new momentum
The best German frozen food departments have been determined: The trade magazine Lebensmittelpraxis and the German Frozen Food Institute (dti) awarded the Frozen Food Stars 2023 at Anuga on 9 October. Among the winners: REWE Tönnies in Odenthal.
Cheese Star 2023
"Cheese is so much more fun"
With REWE Kramer and the REWE Center Kiel, our counter teams won two out of a total of three prizes at the Cheese Star 2023. In addition to impressive service departments, the industry award once again showed one thing this year: the service counters are only as good as the people behind them.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Local partnership Asparagus
Exchange at eye level
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
2
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
Regional salad at PENNY
Proximity and transparency are the be-all and end-all
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
© Elaine Casap Unsplash
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
Proud winners: the supermarket stars from REWE, photo: Reinhard Rosendahl/LZ direkt
Supermarket stars 2024
REWE dominates industry award
Five award winners and top speakers: REWE was extremely successful at this year's Supermarket Stars awards on 18 June. Four gold and one bronze medal are the proud result of the evening.
Excellent akzenta market
The "Store of the Year" is located at Phoenixsee
With catering, service and a huge product range, the akzenta store of REWE Dortmund is "Store of the Year".
REWE strengthens regionality
Home-grown basil, perch and honey
From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.
1
With a clenched fist to victory: the meat crew from Buxtehude. Photo: Mirco Moskopp for Lebensmittelpraxis
Meat stars 2024
Strong start for REWE teams
As part of its 32nd Meat Congress, Lebensmittelpraxis selected the Meat Stars and Meat Star Talents last Wednesday (21 February). Of the four REWE stores nominated, one made it to the top.
Bread / Baked Goods Industry Award
The best self-service department is in the east
For the second time, the trade magazine Lebensmittelpraxis was looking for the best bakery departments in the country. One REWE region stood out in particular with three winners. But the best-placed bakery comes from a different corner.
Frozen food star for REWE Tönnies
Ice princess brings new momentum
The best German frozen food departments have been determined: The trade magazine Lebensmittelpraxis and the German Frozen Food Institute (dti) awarded the Frozen Food Stars 2023 at Anuga on 9 October. Among the winners: REWE Tönnies in Odenthal.
Cheese Star 2023
"Cheese is so much more fun"
With REWE Kramer and the REWE Center Kiel, our counter teams won two out of a total of three prizes at the Cheese Star 2023. In addition to impressive service departments, the industry award once again showed one thing this year: the service counters are only as good as the people behind them.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Local partnership Asparagus
Exchange at eye level
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
2
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
Newsletter