Supermarket of the year 2025
One national winner and four stores among the top three in their respective categories: that is REWE's impressive haul at the "Supermarket of the Year 2025" industry awards.
REWE To Go in Koblenz
In future, travellers, commuters and local residents will be able to buy snacks and drinks at Koblenz main station seven days a week. The unmanned REWE To Go, which Lekkerland has opened in the station, offers this option.
The Inclusion Mobile made its first stop in Bad Hersfeld at the end of September. Visitors were given the opportunity to discover the diversity of inclusive sport and try it out for themselves. Celebrity ambassador is para-athlete Niko Kappel. You can find out what's behind the campaign here in the film.
REWEformer
A success story celebrates its 15th "birthday": on 30 June 2009, retailers and top management adopted the "Munich Declaration" and sealed the birth of more intensive support for independent retailers and the development of a new culture of cooperation.
Plant Base is at the start
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
3 questions for Marco Marach
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Businesswomen in the co-operative
They have helped shape REWE and are also actively involved in the committees of the co-operatives. But although they are at least as successful as their male colleagues, they are quantitatively in the minority: REWE's saleswomen. We asked Sylvia Stilleke and Kathrin Gödecke why this might be the case.
Supermarket stars 2024
Five award winners and top speakers: REWE was extremely successful at this year's Supermarket Stars awards on 18 June. Four gold and one bronze medal are the proud result of the evening.
Job and family audit
On 18 June in Berlin, PENNY Markt GmbH and REWE with all its stores and participating partner stores were once again awarded the job and family audit certificate for their sustainable employee policy. This demonstrates that they are prepared to implement measures to reconcile work, family and private life for another three years.
Bake-off station
We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.
Local partnership Asparagus
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
Diversity Month, Part 9: Football Inclusion Cup
In order to draw attention to the social importance of sport, the fifth round of Scheine für Vereine is being organised for the first time in cooperation with Aktion Mensch. A junior football tournament was the successful kick-off, as there were only winners.
Diversity month, part 2
The team at Udo Ridders' store on Cologne's Eigelstein is as colourful as its customers. A role model for diversity in practice. We wanted to find out what makes working there so special and asked around the team.
Excellent akzenta market
With catering, service and a huge product range, the akzenta store of REWE Dortmund is "Store of the Year".
Nahkauf promotes biodiversity
Little effort, big impact: Nahkauf stores promoted biodiversity in local gardens with nesting boxes for native songbirds. A campaign that encouraged the youngest customers in particular to protect nature.
Long-standing gaps closed
Just in time for the Easter weekend, the residents of the district town of Hofheim am Taunus were delighted with the opening of two nahkauf boxes. Operator Paolo Pennella is thus closing a supply gap in the Main-Taunus district that has been gaping for many years.
Interview with Elisabeth Promberger
On her way from team captain to head of the REWE South region, Elisabeth Promberger repeatedly met people who supported and believed in her. Today, the Austrian-born manager herself is a mentor for the Women's Drive women's development programme. In the one_Interview, she explains why REWE Group's women's development programme contributes to a more diverse and economically successful management culture.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
Meat stars 2024
As part of its 32nd Meat Congress, Lebensmittelpraxis selected the Meat Stars and Meat Star Talents last Wednesday (21 February). Of the four REWE stores nominated, one made it to the top.
Regional Star
Regional product ranges are one of the strengths of our independent retailers. This has now been impressively confirmed by the "Regional Star" industry competition, in which several REWE stores placed. One of them was particularly impressive - thanks to its employees.
REWE in Veganuary
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.
REWE Management Academy
Around 100 participants attended the presentation of certificates to this year's graduates of the REWE Academy senior managers.
retailers
The nahkauf retailers said goodbye to an extremely challenging old year with a new record and were already looking forward to an anniversary in the new year.
Dispenser with 23 organic items
Fill, weigh, done - at the unpackaged station at REWE Istas in Cologne-Rodenkirchen and in ten other REWE stores, customers can now easily buy pasta, muesli and many other products in their own containers. We'll tell you how it works.
REWE market day
Market day at REWE Dreysse: Two teams from the head office took over two supermarkets in the Siegerland region for a full day. Their conclusion: exciting, instructive and team-building.
Bread / Baked Goods Industry Award
For the second time, the trade magazine Lebensmittelpraxis was looking for the best bakery departments in the country. One REWE region stood out in particular with three winners. But the best-placed bakery comes from a different corner.
Frozen food star for REWE Tönnies
The best German frozen food departments have been determined: The trade magazine Lebensmittelpraxis and the German Frozen Food Institute (dti) awarded the Frozen Food Stars 2023 at Anuga on 9 October. Among the winners: REWE Tönnies in Odenthal.
Drone delivers to customers
With the "LieferMichel" pilot project, the latest technology is now making its way into rural areas: customers can now order groceries from a REWE store in Michelstadt, Hesse, to their homes using a "Wingcopter" drone.
akzenta in Dortmund
The classic retailer question "Would you like a little more?" is the programme here: the new akzenta store in Dortmund boasts 34,000 items, from entry-level to premium prices. Most of the products are sourced from REWE warehouses. 650 third-party suppliers round off the range with additional brands and create an unrivalled selection.
REWE and NABU
Together with NABU, REWE has long been committed to climate protection. A moor is now being renaturalised through the NABU climate fund. A visit on site.
Cheese Star 2023
With REWE Kramer and the REWE Center Kiel, our counter teams won two out of a total of three prizes at the Cheese Star 2023. In addition to impressive service departments, the industry award once again showed one thing this year: the service counters are only as good as the people behind them.
Use small change wisely
Customers can exchange coins for vouchers in 1,000 REWE stores. This is made possible by change machines.
No mess of receipts
Goodbye receipts: Save paper with the REWE-eBon, now possible for all customers - even without a Payback account.
Best flower departments 2023
Whether it's in service, self-service or a combination of both - a well-run flower department is not only visually appealing. Lebensmittelpraxis has now honoured the best. REWE dominated the competition.
Tastings at REWE Homberg
It all started with a beer tasting. REWE merchant Uli Budnik now offers his customers in Dortmund 14 tastings a year. The glass is now also filled with high-proof spirits, for which connoisseurs dig deeper into their pockets. Uli Budnik reveals how he manages this in an interview with one_Gespräch.
REWE To Go Hohe Straße
The REWE To Go on Cologne's Hohe Straße shopping street has a new shop design and a wide range of convenience products. Highlights of the remodelled store are the "freshness island", the self-service coffee offer with iced coffee and the self-checkout tills.
Jochem Nehm
1974 was a special year: the German national football team won the World Cup title in their own country, Helmut Schmidt became German Chancellor and Jochem Nehm began his apprenticeship as a wholesale and export merchant at REWE in Dortmund. In the one_Podcast, he looks back on many highlights of his 49-year career.
REWE supermarket in the hunting ground
For almost two days, a presumably escaped feline predator, which ultimately turned out to be a wild boar, kept the country on tenterhooks. The REWE supermarket in Kleinmachnow is located in the centre of the hunting ground. one asked the store manager how he experienced the "lion hunt".
Digital stele and MarCO app
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Large-scale photovoltaic system
REWE Group is investing in climate protection and in diversifying its electricity supply. It has now commissioned an exemplary photovoltaic system in the northern region.
REWE Dortmund
The retailers, Management Board and Supervisory Board of REWE Dortmund Großhandel eG looked back on a challenging 2022 at this year's Annual General Meeting.
Annual General Meeting
The general conditions for the retail industry have rarely been as challenging as they were last year. Nevertheless, REWE Group mastered the situation and once again achieved a good result, which the Management Board and Supervisory Board recently presented at the Annual General Meeting in Berlin.
Young entrepreneur of the year
Another success for Fritz Starke: after winning the "Goldener Zuckerhut" foundation's sponsorship award, the 27-year-old has now been honoured with the "Young Entrepreneur of the Year" award. In the final of the industry competition, he came out on top against his competitor from Edeka.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.
Reconciling work and family life
Seven Business Areas and regions of REWE Group have once again been awarded the audit job and family certificate for their sustainable human resources policies. This shows that they are ready to implement measures to reconcile work, family and private life for another three years. We asked one Martin Czoske and Fiona Honig, representing REWE Nord-Logistik, what the certification means for employee satisfaction.
Special Olympics playground
In the run-up to the Special Olympics World Games, the "Stück zum Glück" campaign is drawing attention to the important topic of inclusion in childhood: around 70 children between the ages of four and eight were invited to the "Special Olympics Playground" on Tuesday (13 June). On the inclusive playground in Berlin's Dusekestraße, they completed a movement course with various accessible challenges. REWE, Aktion Mensch and Procter & Gamble are partners in "Stück zum Glück" and thus also initiators of the "Playground Special Olympics".
MLF conference
"Markets in transition - shaping the future together" was the motto of the most recent MLF (Mittelständische Lebensmittelfilialen - medium-sized grocery shops) conference in Neuwied. However, the centrepiece of the event was a prominent personnel matter.
Come together Cup
On 28 May, 84 teams competed in the "Football Festival of Diversity" in Cologne. Among them: REWE Group as the main sponsor with the di.to. kickers and CEO Lionel Souque at the celebrity fun kick.
Diversity
Anton is nine years old and has Down's syndrome. To make the weekly shopping trip for him and his mum Nicole more needs-based and relaxed, REWE salesman Rade Savic has purchased a special shopping trolley. Since then, "Anton's speedster" has become an integral part of the store in Küps, Bavaria.
For Semai Akale, a Hessian with Eritrean roots who has successfully managed a REWE store in Mainz since 2018, multiculturalism is "not really an issue at all". A conversation about how life with three brothers prepares you for self-employment and how to mould career changers into senior managers.
Matthias and Dominik
Every eleven minutes a single falls in love with... REWE? If Matthias and Dominik have their way, yes. The newlyweds met and fell in love at work.
Supermarket of the year
Best shop over 2,000 square metres of sales area, best shop under 2,000 square metres and best employee of the year: As in the previous year, REWE once again made a strong showing in the "Supermarket of the Year" industry competition.
Trainee Julia Nowak
After three serious operations, Julia Nowak was unable to find an apprenticeship. REWE offered her the opportunity she had longed for.
"Stores of the Year"
Even before its first birthday, the REWE store at Anger 7 in Erfurt received a coveted award - as "Store of the Year" in the Food category, honoured by the German Retail Association.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.
REWE regional annual conferences
Rising energy and electricity prices, strained supply chains and extremely price-sensitive consumers: The challenges in these times are enormous. REWE stores are tackling them and relying on the proven strengths of their teams.
nahkauf sales team
In the battle for increasingly price-sensitive customers, nahkauf is focussing more than ever on service, promotions and new sales models. one paid a visit to the sales professionals.
REWE supermarket bus launched
The rolling supermarket from REWE and Deutsche Bahn (DB) is picking up speed. In Ungedanken, a district of the small town of Fritzlar in northern Hesse, the on-board crew welcomed the first customers on 20 March.
REWE store brands
REWE is ahead in the vegan segment - especially thanks to REWE store brands. Our REWE own-brand experts know who is going vegan and with what motives, how the range has developed and what prospects it has ahead of it.
100 years of REWE West eG
It was a turbulent time when twelve retailers joined together to form a purchasing cooperative in Erkelenz in the Rhineland in 1923. The foundation stone for today's REWE West was laid. Its values are as relevant today as they were then.
For 1.6 million households
The REWE delivery service is expanding its range with the new food fulfilment centre in Bochum. From now on, customers in the Ruhr region can order in the morning and receive their delivery on the same day. With the expansion of its offering in the Ruhr region, the REWE delivery service now reaches around 15 cities there.
REWE at Rudolfplatz, part 6
REWE am Rudolfplatz is set to open at the beginning of March. We spoke to Markus Kelterbaum on site about the final preparations before the opening, asked him whether the team for the store is already in place and why he is on site in Cologne almost every day. You can find all the answers in our podcast with slideshow.
Works meeting West 2
From recruiting and big data to artificial intelligence: the new REWE Group Management Board brought a wide range of topics to this year's works meeting.
Second nahkauf box opened
REWE merchant and namesake Jörg Schäfer has opened his first "walk-in store" under the name "Jörgs nahkauf Box". It is the second in Germany, after "Josefs nahkauf Box" near Bamberg.
Rescue lane at the checkout II
Rarely has the response to a one_contribution been so clearly positive as to our report on the "rescue lane at the checkout" in Ulrich Budnik's REWE supermarket in Dortmund. What unfortunately went unnoticed was that as great as the idea is, it wasn't entirely new. A fast lane for paramedics and emergency doctors has been in place at the REWE store in Somborn, Hesse, since the end of October last year.
REWE: Non-food store brands
Price-sensitive, trendy, as sustainable as possible and so broadly diversified that customers no longer have to change shopping centres: REWE store brands offer a lot and have even more in store, say Tristan Finger and Rebecca Mertens, who are responsible for purchasing and packaging.
Vegan counter at REWE Röttcher
When REWE offered vegan meat and cheese alternatives for the first time last autumn, the response from customers and experts was tremendous. But how are things looking after the initial hype? one took a look around at vegans with convictions.
REWE-Kaufmann sets an example
When the fire brigade and police are alerted, every minute counts. Unfortunately, however, the emergency services are increasingly being harassed and their work obstructed. A REWE retailer finds this intolerable and has set an example.
Interview with Thomas Nonn
They have proven to be extraordinarily robust and competitive over the decades: cooperatively structured companies like REWE Group. In the one_Interview, Divisional Director Thomas Nonn talks about the appeal of a model that remains current and timeless values.
REWE Group
Dr Daniela Büchel, Hans-Jürgen Moog and Peter Maly joined the Management Board of REWE Group on 1 January. The new Management Board is now complete.
Independence
What could the REWE supermarket look like in 2030? Eleven candidates for self-employment with REWE asked themselves this question at a first network meeting in Cologne. They found it valuable to exchange ideas with each other, with experienced self-employed people and managers from the Central locations.
Diverse charity campaigns
From the still important aid for flood victims in the Ahr region to aid in Ukraine: the REWE and nahkauf teams have supported people in need in a variety of ways throughout the year. one presents some exemplary campaigns from the last few weeks of the year.
nahkauf shows its heart again
Once again this year, nahkauf retailers continued a tried and tested tradition and donated to children in need. The impressive donation sum was announced in front of an audience of millions.
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
"There and away" in Munich
After two hybrid test stores in Cologne and Berlin, REWE Pick&Go reaches the next milestone: the first fully autonomous REWE store opens in Munich city centre. Munich's first "Pick&Go" customer was Bavarian State Minister Hubert Aiwanger.
Flowers and plants
Whether as a profiling department or in a neat self-service placement: flowers are a classic impulse item. one has the tips for blossoming revenue with manageable effort.
REWE Green Farming
The REWE Green Farming supermarket in Wiesbaden-Erbenheim has been honoured with the "Red Dot Award: Best of the Best" in the "Brands & Communication Design 2022" category. However, there was another positive surprise at the award ceremony in Berlin.
"REWE Pick&Go"
The hybrid shopping concept "REWE Pick&Go" is now also being launched in the capital. From now on, customers at the REWE store in Prenzlauer Berg can pay for their purchases in the traditional way at the checkout or innovatively without a checkout process using "Pick&Go". REWE is thus further expanding its pioneering role in the German food retail sector. Federal Minister Dr Volker Wissing also visited the opening of the concept in Berlin.
REWE Centre market tour
It is commonly said that standing still is going backwards. Experience shows: This also applies to currently successful market concepts, as customer demands are changing rapidly, and not just as a result of inflation and rapidly rising energy prices.
REWE Academy
They have made it: after one and a half years of intensive learning, 44 senior managers have completed the REWE Academy and received their graduation certificates. Four of them tell us how this time has helped them professionally and personally.
REWE Blumentritt in Meerbusch
Shop in peace while your electric car refuels: at REWE Blumentritt in Meerbusch, the electricity flows into the vehicle batteries at lightning speed - thanks to the four particularly powerful EnBW fast-charging stations. This is the first location of several hundred that will follow in the coming months and years.
Aral and REWE
REWE has expanded its partnership with Aral to install Aral pulse fast-charging points at 180 REWE stores across Germany. This means that customers can also use their shopping time for charging.
Waste collector Heiko Jäger
While others tidy up their garden after work or go for a jog, he reaches for his telescopic tongs and bag: Heiko Jäger is a passionate litter picker. The Dortmund native spends a large part of his free time clearing rubbish from his surroundings. His efforts to get more people interested in a clean environment are passionate and varied. one spoke to the man of conviction.
App for REWE employees
Has the latest wine bill arrived yet? What's new in the REWE world? What does the perfect set-up look like? Questions like these will soon be answered quickly: thanks to the app for all REWE store employees.
What the junior staff say
The days when young people had to send off hundreds of applications before they got a job are over. Today, young talent is in high demand and will remain so in the future. one asked trainees from all business units what they particularly value about their training.
REWE leaflet
After announcing that it would be the first major food retailer to discontinue printed flyers by summer 2023, REWE is now taking the next step in the digitalisation of its offers: From now on, customers can have the flyer of their favourite REWE store sent to their mobile phone - every Sunday via WhatsApp.
Very high design quality
The REWE Green Farming supermarket in Wiesbaden-Erbenheim has been honoured with the "Red Dot Award: Best of the Best" in the "Brands & Communication Design 2022" category. According to the jury of the renowned international competition, the pilot store impressed with its excellent design quality and creative performance.
Food Fulfilment Centre Neuss
Ordered in the morning, delivered in the evening - the new Food Fulfillment Centre in Neuss is more than just the hub for deliveries in the region from Düsseldorf to Duisburg - including same-day delivery. The FFC is also another important expansion step in 2022.
Reopening after the flood
38 stores in the western region were destroyed by the floods in summer 2021. Anna Pauly was recently able to reopen her REWE Centre in Kall (Eifel). She explains here how the experience shaped her and her team.
A market emerges
The REWE on Rudolfplatz is taking shape. It has now been finalised: Markus Kelterbaum will take over the store. We spoke to him about the appeal of stores that don't fit a mould and about his ideas for the location.
Coveted industry prize
It doesn't get any better than this: In the prestigious industry competition "Supermarket Stars 2022", REWE participants win gold in the categories Store Manager, Store Manager and Team of the Year as well as second place in the "Young Entrepreneur of the Year" sponsorship award.
REWE merchant Parviz Azhari
REWE salesman Parviz Azhari stands for a relaxed coexistence of cultures. Here he tells us what he exemplifies to his team, why origin plays no role, but good familiarisation plays a major role and which recent event has upset him.
Coffee expert Maik Hengsbach
Why whole beans are the trend, REWE favours Fairtrade, Robusta is underestimated - and grimaces are an indicator of bad coffee: An interview with coffee expert Maik Hengsbach from REWE.
Interview with marketing directors
For the first time in several years, the market share of private labels in the food retail sector has increased again. We spoke to the heads of marketing at REWE, PENNY and Toom about the importance of private labels.
25. German Fruit Prize
Bielefeld, Bonn, Berlin, Düsseldorf, Frankfurt am Main and Nuremberg: these are the locations of the REWE stores with the best fruit and vegetable departments. The winning teams have now been honoured in Baden-Baden.
Barbecue tips from the service manager
High-quality meat, unusual cuts and creative preparation ideas: Barbecue expert Christian Böhle from REWE Centre Esser on the trends for the grill.
The REWE Green Farming pilot store in Wiesbaden-Erbenheim has won the competition for the most innovative and exciting retail property in Germany in the food category. The impressive building received the prestigious "Store of the Year 2022" award from the German Retail Association (HDE) at the German Retail Property Congress.
one_Feature: Schäfer family
It was a year ago in July that the tidal wave devastated large parts of the Ahr valley. The house of Beatrix Schäfer-Hoffmann, an employee at REWE Schäfer in Bad Neuenahr, was located in the small town of Dernau. It was swept away by the flood. one visited her and her husband Wolfgang Hoffmann in their temporary home.
LED technology
Sales-promoting staging with low power consumption: two professionals explain why converting to LED lighting is worthwhile in and on the market.
REWE: Vouchers for clubs 3.0
After a break last year, the success story is set to continue: With a few optimisations, "Scheine für Vereine" is now entering its third round.
Customers test products
Since the beginning of 2019, 300,000 REWE customers have tested around 100 products. The test platform has now moved. Annika Huhn from the Customer Insights & Media team explains who can test and how it works.
REWE donation campaign
REWE is committed to the continuous improvement of labour and environmental conditions in the countries where tropical fruits are grown and is thus securing the future of its commitment to sustainability in the banana and pineapple sector with a grant of 422,000 euros.
Flood helper Jörg Schäfer
The extent of the disaster on the Ahr is still staggering. In Jörg Schäfer's store in Bad Neuenahr, too, the brown sludge was up to half a metre high in the shop and caused considerable material damage.
Growth potential
REWE is a pioneer when it comes to vegan and vegetarian products. Project manager Alexander Rußler explains the strategy for further expanding the product range in 2022.
Involvement in e-sports intensified
REWE acquires a stake in SK Gaming, one of the world's best-known brands in e-sports. The food retailer is thus expanding its involvement in e-sports and gaming in Germany.
450. Market opened in Meudt
Cicek Kaya recently opened her first Nahkauf store in the small town of Meudt in the Westerwald. It is the 450th in Germany, and she reveals here why she deliberately chose REWE's Nahkauf brand.
A new market is emerging
Rudolfplatz in the heart of Cologne is undergoing major construction. Chic new buildings with office space and shops are being built. Right in the centre: REWE West with a store in a prime location. one accompanies the store until its opening. In part 4, we talk to Udo Ohmen about the product range.