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A new market is emerging, part 4
REWE at Rudolfplatz
by Judith Morgenschweis (Podcast) & Achim Bachhausen (Fotos)

Rudolfplatz in the heart of Cologne is undergoing major construction. Smart new buildings with office space and shops are being built. Right in the centre: REWE West with a store in a prime location, connected to the underground station and with access for passers-by strolling across the square. Because in normal times, Rudolfplatz is where everyone meets - Cologne party-goers and tourists, visitors on a shopping tour and restaurant-goers.

one follows the development of the store right up to its opening. In the fourth episode, Udo Ohmen, Head of Category Management at REWE West, takes a closer look at the product range that will be focussed on at this location: convenience and regionality. In the photo report with podcast, he explains what the focus will be here and why REWE is excellently positioned in terms of product range design.

Editor's note. We recorded the podcast a few months ago.

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