Local partnership Strawberries
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Bake-off station
We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.
Local partnership Asparagus
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
Diversity month, part 2
The team at Udo Ridders' store on Cologne's Eigelstein is as colourful as its customers. A role model for diversity in practice. We wanted to find out what makes working there so special and asked around the team.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
REWE market day
Market day at REWE Dreysse: Two teams from the head office took over two supermarkets in the Siegerland region for a full day. Their conclusion: exciting, instructive and team-building.
Frozen food star for REWE Tönnies
The best German frozen food departments have been determined: The trade magazine Lebensmittelpraxis and the German Frozen Food Institute (dti) awarded the Frozen Food Stars 2023 at Anuga on 9 October. Among the winners: REWE Tönnies in Odenthal.
Digital stele and MarCO app
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Supermarket of the year
Best shop over 2,000 square metres of sales area, best shop under 2,000 square metres and best employee of the year: As in the previous year, REWE once again made a strong showing in the "Supermarket of the Year" industry competition.
100 years of REWE West eG
It was a turbulent time when twelve retailers joined together to form a purchasing cooperative in Erkelenz in the Rhineland in 1923. The foundation stone for today's REWE West was laid. Its values are as relevant today as they were then.
REWE at Rudolfplatz, part 6
REWE am Rudolfplatz is set to open at the beginning of March. We spoke to Markus Kelterbaum on site about the final preparations before the opening, asked him whether the team for the store is already in place and why he is on site in Cologne almost every day. You can find all the answers in our podcast with slideshow.
Works meeting West 2
From recruiting and big data to artificial intelligence: the new REWE Group Management Board brought a wide range of topics to this year's works meeting.
Second nahkauf box opened
REWE merchant and namesake Jörg Schäfer has opened his first "walk-in store" under the name "Jörgs nahkauf Box". It is the second in Germany, after "Josefs nahkauf Box" near Bamberg.
Vegan counter at REWE Röttcher
When REWE offered vegan meat and cheese alternatives for the first time last autumn, the response from customers and experts was tremendous. But how are things looking after the initial hype? one took a look around at vegans with convictions.