
The best German frozen food departments have been determined: The trade magazine Lebensmittelpraxis and the German Frozen Food Institute (dti) awarded the Frozen Food Stars 2023 on Monday (9 October) at Anuga. Among the winners: REWE Tönnies in Odenthal.
Strong team performance: Franzis and Dietmar Tönnies celebrated the award for their TC department in Odenthal together with their employees.
Whether it's premium meat from the region, premium ice cream or treats for your four-legged friend: there are also many opportunities in the frozen food department to set accents in the range and stand out from the general monotony. Provided there is someone there to look after and maintain the department, because even in frozen food, it's the employees who make the difference. Like Sandra Kopusov. The "ice cream princess", as she is affectionately called by her colleagues, looks after the cool goods at the REWE Tönnies store in Odenthal with dedication. With the Cologne pizza brand "Roberto di Frosty", fish from neighbouring Leverkusen and other regional products, she has brought new life to her "dream department". The windows of the freezer cabinets are regularly labelled with new themed motifs, adding to the cool atmosphere created by the system. Customers also have the opportunity to write down their product range requests on a flip chart set up in the store, which the team tries to fulfil wherever possible. "TK is simply fun," laughs Sandra Kopusov.
The REWE supermarket in the Ackerhalle in Berlin was among the front runners, albeit not in first place. Michael Vietz, head of the TC department, and Mandy Hendricks took it sportingly.
Ackerhalle in Berlin nominated
Three candidates were nominated for the industry award in each of the categories under 1,500, between 1,500 and 2,500 and over 2,500 square metres. The REWE store in Berlin's Ackerhalle also competed in the latter category, but was beaten in the final of a close race.
The jury of industry experts assessed the store's orientation, the clarity of the department and the depth and breadth of the product range, in addition to the economic efficiency factor. However, the experts also scrutinised basic services such as presentation, cleanliness and technology during extensive store checks.
REWE Tönnies
Sales area: 820 square metres
Retail space TK: 95 square metres
Employees in TK: 1
Length of freezer cabinets: 20 m
Length of freezer cabinets: 13 m
Share of TC sales (2022): 4.03 %
Number of articles: 650
Ackerhalle Berlin
Sales area: 2,717 square metres
Retail space TK: 140 square metres
Employees in TK: 2
Length of freezer cabinets: 22 m
Length of freezer cabinets: 17.25 m
Share of TC sales (2022): 4.5 %
Number of articles: 950