REWE Group - a living cooperative
Insights, dialogue and real proximity to the core business - how an HR colleague from the head office experienced everyday life at REWE in Bonn-Bad Godesberg.
Supermarket of the year 2025
One national winner and four stores among the top three in their respective categories: that is REWE's impressive haul at the "Supermarket of the Year 2025" industry awards.
Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
Diversity month, part 2
The team at Udo Ridders' store on Cologne's Eigelstein is as colourful as its customers. A role model for diversity in practice. We wanted to find out what makes working there so special and asked around the team.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
REWE in Veganuary
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.
Cheese Star 2023
With REWE Kramer and the REWE Center Kiel, our counter teams won two out of a total of three prizes at the Cheese Star 2023. In addition to impressive service departments, the industry award once again showed one thing this year: the service counters are only as good as the people behind them.
No mess of receipts
Goodbye receipts: Save paper with the REWE-eBon, now possible for all customers - even without a Payback account.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.
Matthias and Dominik
Every eleven minutes a single falls in love with... REWE? If Matthias and Dominik have their way, yes. The newlyweds met and fell in love at work.
Trainee Julia Nowak
After three serious operations, Julia Nowak was unable to find an apprenticeship. REWE offered her the opportunity she had longed for.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.
"There and away" in Munich
After two hybrid test stores in Cologne and Berlin, REWE Pick&Go reaches the next milestone: the first fully autonomous REWE store opens in Munich city centre. Munich's first "Pick&Go" customer was Bavarian State Minister Hubert Aiwanger.
Flowers and plants
Whether as a profiling department or in a neat self-service placement: flowers are a classic impulse item. one has the tips for blossoming revenue with manageable effort.
Market deployment at REWE Rippers
IT solutions and products are usually created at the desk and have to work in the market. So what could be more obvious than putting your own developments to the test on site in the store? That's what the specialist retail domain team at REWE digital thought and took over one of Hans Rippers' stores for a day.
"REWE Pick&Go"
The hybrid shopping concept "REWE Pick&Go" is now also being launched in the capital. From now on, customers at the REWE store in Prenzlauer Berg can pay for their purchases in the traditional way at the checkout or innovatively without a checkout process using "Pick&Go". REWE is thus further expanding its pioneering role in the German food retail sector. Federal Minister Dr Volker Wissing also visited the opening of the concept in Berlin.
REWE leaflet
After announcing that it would be the first major food retailer to discontinue printed flyers by summer 2023, REWE is now taking the next step in the digitalisation of its offers: From now on, customers can have the flyer of their favourite REWE store sent to their mobile phone - every Sunday via WhatsApp.
Very high design quality
The REWE Green Farming supermarket in Wiesbaden-Erbenheim has been honoured with the "Red Dot Award: Best of the Best" in the "Brands & Communication Design 2022" category. According to the jury of the renowned international competition, the pilot store impressed with its excellent design quality and creative performance.
A new market is emerging
Rudolfplatz in the heart of Cologne is undergoing major construction. Chic new buildings with office space and shops are being built. Right in the centre: REWE West with a store in a prime location. one accompanies the store until its opening. In part 4, we talk to Udo Ohmen about the product range.