
The REWE Green Farming supermarket in Wiesbaden-Erbenheim has been honoured with the "Red Dot Award: Best of the Best" in the "Brands & Communication Design 2022" category. According to the jury of the renowned international competition, the pilot store impressed with its excellent design quality and creative performance.
The multi-award-winning building combines outstanding modular supermarket architecture with sustainable construction and operation. In addition, an aquaponic rooftop farm is used to produce food in the centre of the city. The prototype for the REWE supermarkets of the future has also won over the design industry with its special interior design, the design, the composition of the product range and the staging of the goods.
"The innovative exterior and interior design epitomise REWE's future new generation of sustainable supermarkets. For a completely new, adaptable and sustainable store concept that can be adapted to different location typologies in the form of a modular system - conceptually and constructively," says REWE Group Divisional Director Peter Maly. "When developing the concept, we had the courage to give the creative minds the greatest possible freedom of thought and to really scrutinise and renew everything that is established. The result is a new standard that is literally something to be proud of. We are therefore delighted with the Red Dot expertise that our concept also fulfils the highest standards in terms of design and brand presence."
