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Food retailer deepens involvement in e-sports
REWE acquires stake in SK Gaming
by Thomas Bonrath

REWE acquires a stake in SK Gaming, one of the world's best-known brands in e-sports. The food retailer is thus expanding its involvement in e-sports and gaming in Germany. REWE and SK Gaming had already announced their partnership in December 2021, which is now being further strengthened.

As an official nutrition partner, REWE contributes its expertise in this area and provides support with fresh food and the right nutrition plans, for example. The collaboration also covers many other topics, such as REWE's digital services and employer branding.

Lionel Souque, CEO of the REWE Group "We are very proud to deepen and further expand our collaboration with SK-Gaming with this investment in one of the most internationally successful and best-known brands in e-sports. E-sports is growing very dynamically both nationally and internationally and will continue to gain in attractiveness, especially among young people, in the coming years. E-sports therefore has great growth potential. Both partners are contributing their respective expertise and know-how, thereby strengthening the German e-sports and gaming movement," says Lionel Souque, CEO of the REWE Group.

"This trend-setting investment is a particularly exciting milestone for us as SK Gaming, especially in our 25th year of existence. We are therefore delighted that REWE is now also one of our shareholders - alongside 1. FC Köln, Daimler AG and Deutsche Telekom. SK Gaming will benefit enormously as a company and as a brand from the combined expertise, network and know-how of its shareholders and will also be able to contribute to the growth of e-sports in the future," says Alexander T. Müller, Managing Director of SK Gaming.

REWE already has a lot of experience in the sponsorship sector, including as a nutrition partner of the DFB national teams. As the main and jersey sponsor of 1. FC Köln, REWE is also a partner of the FC Köln Fifa team in the virtual Bundesliga. With the investment in SK Gaming, a new cornerstone has now been added. E-sports have developed very strongly in recent years and reach a young, active target group to which REWE also wants to present itself as an attractive employer.

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