MARTINI is fuelled by the spark of passion that once drove two men to shape Italian culture forever with their life's work: Alessandro Martini - a spirited entrepreneur with a global vision, and Luigi Rossi - a creative expert whose herbs exuded their aromatic fragrance throughout Via Dora Grossa in Turin.

in 1863, the two sealed their new partnership with their first vermouth: MARTINI Rosso. The original recipe remains unchanged to this day.

Since 1864, the heart of the brand has belonged to the town of Pessione, its home in the north of Italy. The people of the region have pride in our brand written all over their faces, and the air is filled with the distinctive, sweet flavour of our MARTINI.

Today, experts are carrying on the great legacy of their predecessors with a great deal of heart and expertise in order to preserve the quality of the MARTINI brand. None but they know Luigi Rossi's original recipe.

And so today we still enjoy the perfect aperitif with MARTINI - an informal moment with friends and stylish MARTINI drinks, easy to mix and popular in taste.

With MARTINI Pomegranate, the 2024 summer aperitif has already been decided. The mix of the new Schweppes Pomegranate as a filler for the MARTINI Bianco or the alcohol-free* MARTINI Floreale impresses with fruity-tart notes, tingling freshness and also makes you want to enjoy it visually with its rich red colour.

Try your new favourite aperitif MARTINI Pomegranate with ice in a wine glass, 4cl MARTINI Bianco, 12cl SCHWEPPES Pomegranate, garnish with mint & lemon. Or alternatively non-alcoholic* with 4cl MARTINI Floreale, 12cl SCHWEPPES Pomegranate, garnish with mint & grapefruit.

Salute.