With the renaming of the DER Travel and Tourism Group to DERTOUR Group, the Group is entering a new phase in its internationalisation: Over the past ten years, DER Travel and Tourism has not only established itself in 16 European source markets, but has also grown under its own steam and gained market share. As the second-largest tour operator in Europe, the Group has increasingly focussed on increasing cooperation between the markets and divisions and growing even closer together since 2022. The international strategy is based on the three pillars of guest centricity, digital convenience and the creation of unique travel experiences.

DERTOUR Group: the combined strength and expertise of the entire group
With a modern and more emotional appearance characterised by a flowing design concept and flexible brand elements, the new brand identity unites our various subsidiaries and travel brands under a new, harmonious overall image.
The new DERTOUR Group umbrella brand thus bundles the expertise of our international group with its 9,200 travel specialists and 130 tourism companies worldwide. They stand for a proven team of international experts who provide millions of guests with an exceptional and lasting travel experience every year. This is also reflected in the new vision and mission, which will be launched before the summer and is closely linked to the introduction of the new corporate brand.

Dr Ingo Burmester, CEO Central Europe DERTOUR Group: "The transition from DER Travel and Tourism to DERTOUR Group underlines our ambition to take a leading position in the international tourism sector. We want to be more clearly visible as ONE strong group - especially in the destinations and in our hotels." Burmester continues: "The new design concept enables a more emotional and relevant brand experience that allows us to extend our reach."

Travel documents Meiers Weltreisen The design concept preserves the individuality of the individual brands while creating a strong and highly visible link to the group as a common international platform. The fact that the new umbrella brand will be much more present should also strengthen the connection between the respective source markets and the experience in the destinations and in our hotels.

"The renaming also strengthens the presence of our lead brand in Germany, Austria, Romania and other markets. The complexity will be significantly reduced and we will also achieve positive commercial effects," says Ingo Burmester.

The rebranding process will begin in the second quarter of 2024 at selected touchpoints and will then be implemented in stages. The full roll-out is scheduled for the end of 2025. The new brand identity was officially announced at a press conference at the international travel trade fair ITB in Berlin.
This also marks the start of an international corporate communications programme aimed at further strengthening the Group's presence and brand awareness in the future.