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Corporate Benefits
Healthy, profits and non-cash benefits
by Bettina Rees und Michaela Thömmes

Much more than a Christmas bonus: REWE Group scores points with its employees and potential applicants with employee benefits. The benefits include not only financial incentives, but also social, cultural and health-related offers.

Employee benefits, also known as corporate benefits, are special additional services and offers that employers make available to their employees. They serve to satisfy and retain existing employees as well as for employer marketing and recruiting. Especially in times of demographic change and the "labour market", these incentive systems strengthen the employer's image. Younger applicants in particular are open to additional benefits that do not primarily make the cash register ring, but rather, for example, contribute to the compatibility of work and private life or to their own health.

REWE Group considers itself well positioned in this regard. Although the individual Business Areas and regions offer very individual incentives in addition to traditional benefits in the area of remuneration, what they all have in common is the broad range of benefits on offer. In addition to monetary benefits such as Christmas bonuses or employee discounts, there are - depending on the division - offers in the areas of social, health, culture and work-life balance. This is where REWE Group scores particularly well, says Katrin Sievers, who implements the work-life balance measures for REWE Markt nationally: "New colleagues are often really impressed by all the things we offer." From sabbaticals to help finding daycare for children and care counselling for parents, from company doctors to time credits for cancer screenings to colleagues who volunteer as health advisors, from company running events to cultural events, from competitions to Gemeinsam.topfit, the company platform for an all-round healthy life.

The latter is part of the Health & Innovation functional area, which Bianca van Wijnen heads: "At REWE Group, we have many different areas of activity, from logistics to stores to administration. This diversity and individuality make a wide range of health programmes necessary. This is the only way we can provide our employees with the best possible support in their day-to-day work. And job satisfaction is playing an increasingly important role. We also want to do justice to this with our wide range of benefits."

The REWE Group concept of collegial counselling in crisis situations is certainly unique in the corporate landscape: The LoS! multipliers are colleagues who provide individual and confidential advice, support and important addresses in emergency situations. The offer is flanked by psychosocial counselling and company addiction officers.

In short: the range of employee benefits is broad. It's worth asking. Whether with superiors, job and family mentors, HR managers and HR partners - or simply with colleagues.

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