REWE apprentice Erick Bloßfeld
On his way to work, Erick Bloßfeld Salgar, an apprentice butcher at REWE Freidank in Dortmund, saved the life of a bus driver and prevented a road accident. What happened?
REWE To Go in Koblenz
In future, travellers, commuters and local residents will be able to buy snacks and drinks at Koblenz main station seven days a week. The unmanned REWE To Go, which Lekkerland has opened in the station, offers this option.
REWEformer
A success story celebrates its 15th "birthday": on 30 June 2009, retailers and top management adopted the "Munich Declaration" and sealed the birth of more intensive support for independent retailers and the development of a new culture of cooperation.
3 questions for Marco Marach
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Supermarket stars 2024
Five award winners and top speakers: REWE was extremely successful at this year's Supermarket Stars awards on 18 June. Four gold and one bronze medal are the proud result of the evening.
Local partnership Strawberries
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Bake-off station
We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.
Local partnership Asparagus
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
Diversity Month, Part 9: Football Inclusion Cup
In order to draw attention to the social importance of sport, the fifth round of Scheine für Vereine is being organised for the first time in cooperation with Aktion Mensch. A junior football tournament was the successful kick-off, as there were only winners.
Excellent akzenta market
With catering, service and a huge product range, the akzenta store of REWE Dortmund is "Store of the Year".
Supermarket of the year 2024
The REWE Centre in Egelsbach is "Supermarket of the Year". Three other REWE stores made it to the final round on 17 April at the Zeche Zollverein in Essen. In addition, a colleague from the southern region secured the title of "Employee of the Year". We spoke to the colleagues and brought back lots of photos.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
Lekkerland
Lekkerland has been part of the REWE Group since 2020. The convenience division is a wholesaler, logistics provider and service provider and operates a business that is changing rapidly. We visited the petrol station shop with Area Sales Manager Michael Ruhl.
Dispenser with 23 organic items
Fill, weigh, done - at the unpackaged station at REWE Istas in Cologne-Rodenkirchen and in ten other REWE stores, customers can now easily buy pasta, muesli and many other products in their own containers. We'll tell you how it works.
REWE market day
Market day at REWE Dreysse: Two teams from the head office took over two supermarkets in the Siegerland region for a full day. Their conclusion: exciting, instructive and team-building.
Creative Award 2023
For some, the good ideas came in their sleep, for others through their own children: three REWE stores won the industry competition Kreativ Award with their cheese in service campaigns.
Use small change wisely
Customers can exchange coins for vouchers in 1,000 REWE stores. This is made possible by change machines.
Best flower departments 2023
Whether it's in service, self-service or a combination of both - a well-run flower department is not only visually appealing. Lebensmittelpraxis has now honoured the best. REWE dominated the competition.
Tastings at REWE Homberg
It all started with a beer tasting. REWE merchant Uli Budnik now offers his customers in Dortmund 14 tastings a year. The glass is now also filled with high-proof spirits, for which connoisseurs dig deeper into their pockets. Uli Budnik reveals how he manages this in an interview with one_Gespräch.
REWE supermarket in the hunting ground
For almost two days, a presumably escaped feline predator, which ultimately turned out to be a wild boar, kept the country on tenterhooks. The REWE supermarket in Kleinmachnow is located in the centre of the hunting ground. one asked the store manager how he experienced the "lion hunt".
Digital stele and MarCO app
A good idea is catching on: More than 3,000 stores are already equipped with digital steles. Recently, brand messages can also be streamed on them. REWE merchant Ralf Stücken reports.
Large-scale photovoltaic system
REWE Group is investing in climate protection and in diversifying its electricity supply. It has now commissioned an exemplary photovoltaic system in the northern region.
REWE Dortmund
The retailers, Management Board and Supervisory Board of REWE Dortmund Großhandel eG looked back on a challenging 2022 at this year's Annual General Meeting.
André Scheibel
one spoke to the newly qualified REWE salesman André Scheibel about his job and how he balances it with his life as a family man.
Supermarket of the year
Best shop over 2,000 square metres of sales area, best shop under 2,000 square metres and best employee of the year: As in the previous year, REWE once again made a strong showing in the "Supermarket of the Year" industry competition.
REWE regional annual conferences
Rising energy and electricity prices, strained supply chains and extremely price-sensitive consumers: The challenges in these times are enormous. REWE stores are tackling them and relying on the proven strengths of their teams.
REWE supermarket bus launched
The rolling supermarket from REWE and Deutsche Bahn (DB) is picking up speed. In Ungedanken, a district of the small town of Fritzlar in northern Hesse, the on-board crew welcomed the first customers on 20 March.
Meat Star 2023
One of the best meat counters of the year is in Bielefeld. And one of the greatest new talents comes from the Westerwald. Last Wednesday (15 February), Lebensmittelpraxis presented awards to the winners of the industry competition "Meat Star 2023."
Second nahkauf box opened
REWE merchant and namesake Jörg Schäfer has opened his first "walk-in store" under the name "Jörgs nahkauf Box". It is the second in Germany, after "Josefs nahkauf Box" near Bamberg.
Rescue lane at the checkout II
Rarely has the response to a one_contribution been so clearly positive as to our report on the "rescue lane at the checkout" in Ulrich Budnik's REWE supermarket in Dortmund. What unfortunately went unnoticed was that as great as the idea is, it wasn't entirely new. A fast lane for paramedics and emergency doctors has been in place at the REWE store in Somborn, Hesse, since the end of October last year.
Vegan counter at REWE Röttcher
When REWE offered vegan meat and cheese alternatives for the first time last autumn, the response from customers and experts was tremendous. But how are things looking after the initial hype? one took a look around at vegans with convictions.
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
Flowers and plants
Whether as a profiling department or in a neat self-service placement: flowers are a classic impulse item. one has the tips for blossoming revenue with manageable effort.
REWE Green Farming
The REWE Green Farming supermarket in Wiesbaden-Erbenheim has been honoured with the "Red Dot Award: Best of the Best" in the "Brands & Communication Design 2022" category. However, there was another positive surprise at the award ceremony in Berlin.
Josef's nahkauf box
It was a good six months ago. That was when Josef's nahkauf box opened its automatic door to customers in the 2,000-strong community of Pettstadt near Bamberg for the first time. We wanted to know how the mini-supermarket has been received and asked the operators and managers.
REWE Academy
They have made it: after one and a half years of intensive learning, 44 senior managers have completed the REWE Academy and received their graduation certificates. Four of them tell us how this time has helped them professionally and personally.
Pilot project by REWE and EnBW
Shop for groceries around the clock while the electric car charges: In the first automated pilot shop under the "REWE ready" brand, the vehicle and driver refuel at the same time.
App for REWE employees
Has the latest wine bill arrived yet? What's new in the REWE world? What does the perfect set-up look like? Questions like these will soon be answered quickly: thanks to the app for all REWE store employees.
REWE International AG
Following the merger of the Billa and Merkur brands just over a year ago, the bp petrol station shops in Austria are now also becoming part of the Billa brand family: "Merkur inside" is now gradually becoming "Billa Now".
Reopening after the flood
38 stores in the western region were destroyed by the floods in summer 2021. Anna Pauly was recently able to reopen her REWE Centre in Kall (Eifel). She explains here how the experience shaped her and her team.
Brand milestone
Nahkauf is moving even closer to its big sister REWE in future. To this end, the tried-and-tested concept will be expanded to include additional services. In recent weeks, retailers were able to find out what these services will look like during a roadshow through the REWE regions.
REWE Quermann in Bielefeld
Unconventional, colourful and extremely successful - in less than five years, Rainer and Ines Quermann have made it to the top of the German grocery retailers. one asked the retailers and their wife about the secret of their success.
"Supermarket of the year"
Hat-trick for red and white: REWE secured the coveted "Supermarket of the Year" industry award in three out of four categories, plus two "Employees of the Year". Two other store teams made it into the top three.
Customers test products
Since the beginning of 2019, 300,000 REWE customers have tested around 100 products. The test platform has now moved. Annika Huhn from the Customer Insights & Media team explains who can test and how it works.
450. Market opened in Meudt
Cicek Kaya recently opened her first Nahkauf store in the small town of Meudt in the Westerwald. It is the 450th in Germany, and she reveals here why she deliberately chose REWE's Nahkauf brand.