Both business in Germany and foreign business of the Cologne-based cooperative trade and tourism company contributed to this strong revenue increase. In Germany, revenue grew by 4.5 per cent and abroad by 5.2 per cent. The foreign share of total external revenue of REWE Group thus increased slightly by 0.2 percentage points to 28.7 per cent.
At the presentation of the not yet audited business figures in Cologne on 3 April 2019, Lionel Souque, CEO of REWE Group, said: “REWE Group is on a healthy growth trajectory, both nationally and internationally. In 2018, we once again profited from our huge investments made in previous years in the modernisation and expansion of our stores and in strengthening our Travel and Tourism division, both in Germany and in other European countries. The 2018 business year was one of the best in the history of our company – and this despite ongoing burdens due to the renovations at Sky stores. The strength in our core business gives us the opportunity to drive forward new business models and innovations that will be the foundation for a continued positive development of our company in the future.
As a cooperative group, we pursue our strategic priorities calmly and with commercial foresight, even when the market and competitive environment is sometimes characterised by turbulence.”
Once again, the independent food retail business, under the umbrella of REWE Group, was a driver of the positive overall development. “REWE retailers in Germany again managed to increase their revenue growth compared to the previous year”, says Souque. “Following growth of 8.5 per cent in 2017, our retailers contributed to the successful economic development of REWE Group in 2018 with a revenue increase of 9.1 per cent. The strengths of REWE retailers clearly lie in being local enterprises with roots in their respective towns and communities, high customer proximity, regional and local product ranges, as well as individual service. The promotion of independent retail remains a high priority for us. The continuous expansion of the sales network of independent retailers is a key factor here”, explains Souque. The number of stores of REWE retailers in Germany increased in 2018 by 5.1 per cent from 1,635 to 1,718.
In addition, revenue from online business under the umbrella of REWE Group continued to grow significantly by 22.4 per cent overall.