DE
  • DE
nach oben
nach oben
! Some contents of this article may appear in German.
Readingtime: 0 minute
Veganuary
Trend product tofu
by REWE Group-Filmteam, Text: Judith Morgenschweis

REWE is the No. 1 when it comes to vegan products. Fabian Voichita, Senior Buyer Vegan, talks about his favourites and the hottest trends on "60 seconds REWE Bio +vegan".

1.400 products speak for themselves: according to Nielsen, REWE is the No. 1 retailer in the "vegan food" category in terms of sales and revenue. We spoke to Fabian Voichita, Senior Buyer Vegan, about his favourite products and the latest trends.

Whether it's falafel or hummus, his heart beats for plant-based convenience products. In "60 seconds REWE Bio +vegan", he reveals his favourite products, what he thinks the current trends are and what new products he is currently working on.

 

My comment
Comment
Discussion rules
Related articles
Veganuary
Regional alternative products: Natural, plant-based, delicious
Plant-based alternative products are highly processed? Not at all! We dispel the myth and show that they are not only natural, but also delicious and regional.
Veganuary
Neither fish nor meat
Plant-based alternative products have long been part of the range in our stores. We take a look at how the market has developed in recent years.
1
Plant Base is at the start
Plant-based can be so delicious!
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Sustainability, regional, plant-based
Pioneering work: Ja! Natürlich sets new standards with organic oat yoghurt
With a new organic oat yoghurt, Ja! Natürlich is launching the first purely plant-based oat yoghurt on the market that is completely free from exotic vegetable oils and contains just a few ingredients. REWE and PENNY are also focusing on the shortest possible delivery routes and a short list of ingredients for their plant-based yoghurt alternatives.
1
Award for "REWE voll pflanzlich"
Animal welfare organisation PETA presents award to Berlin-based "REWE voll pflanzlich"
REWE receives the PETA Vegan Award 2025 in the "Best Vegan Variety" category. The award is dedicated to the "REWE voll pflanzlich" test market.
Veganuary
Plantastic facts: It's the combination that counts
Indulgence, variety and a plant-based diet - do they even go together? We have put together some plant-based facts to show you: A plant-based diet can be as varied and creative as other forms of nutrition.
Veganuary
Insider tip: vegetable balls
Penny sets new standards as the most vegan-friendly discounter. Kilian Beschorn, Senior Category Manager, provides insights into the world of Food for Future and reveals his favourite product in our format "60 seconds: Food For Future".
Veganuary
Regional alternative products: Natural, plant-based, delicious
Plant-based alternative products are highly processed? Not at all! We dispel the myth and show that they are not only natural, but also delicious and regional.
Veganuary
Neither fish nor meat
Plant-based alternative products have long been part of the range in our stores. We take a look at how the market has developed in recent years.
1
Plant Base is at the start
Plant-based can be so delicious!
REWE's "Plant Base" shows on social media how enjoyment, fun and a plant-based diet can go together. Our trainees Lucas and Olivia are right in the middle of it. We introduce the "Plant Base".
Sustainability, regional, plant-based
Pioneering work: Ja! Natürlich sets new standards with organic oat yoghurt
With a new organic oat yoghurt, Ja! Natürlich is launching the first purely plant-based oat yoghurt on the market that is completely free from exotic vegetable oils and contains just a few ingredients. REWE and PENNY are also focusing on the shortest possible delivery routes and a short list of ingredients for their plant-based yoghurt alternatives.
1
Award for "REWE voll pflanzlich"
Animal welfare organisation PETA presents award to Berlin-based "REWE voll pflanzlich"
REWE receives the PETA Vegan Award 2025 in the "Best Vegan Variety" category. The award is dedicated to the "REWE voll pflanzlich" test market.
Veganuary
Plantastic facts: It's the combination that counts
Indulgence, variety and a plant-based diet - do they even go together? We have put together some plant-based facts to show you: A plant-based diet can be as varied and creative as other forms of nutrition.
Newsletter