Sustainability, regional, plant-based
With a new organic oat yoghurt, Ja! Natürlich is launching the first purely plant-based oat yoghurt on the market that is completely free from exotic vegetable oils and contains just a few ingredients. REWE and PENNY are also focusing on the shortest possible delivery routes and a short list of ingredients for their plant-based yoghurt alternatives.
Award for "REWE voll pflanzlich"
REWE receives the PETA Vegan Award 2025 in the "Best Vegan Variety" category. The award is dedicated to the "REWE voll pflanzlich" test market.
Indulgence, variety and a plant-based diet - do they even go together? We have put together some plant-based facts to show you: A plant-based diet can be as varied and creative as other forms of nutrition.
Veganuary
Penny sets new standards as the most vegan-friendly discounter. Kilian Beschorn, Senior Category Manager, provides insights into the world of Food for Future and reveals his favourite product in our format "60 seconds: Food For Future".
Plant-based alternative products are highly processed? Not at all! We dispel the myth and show that they are not only natural, but also delicious and regional.
Veganuary
REWE is the No. 1 when it comes to vegan products. Fabian Voichita, Senior Buyer Vegan, talks about his favourites and the hottest trends on "60 seconds REWE Bio +vegan".
Veganuary
Plant-based alternative products have long been part of the range in our stores. We take a look at how the market has developed in recent years.