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Lionel Souque
"With passion and fun at work"
by Ines Schurin

The times remain crisis-ridden and confusing. one spoke to CEO Lionel Souque about a sporting and unpredictable environment, the goals for the coming years, how the new Executive Board team is working together to achieve them and the fun at work.

one: Mr Souque, your contract as our CEO has just been extended for another five years and since 1 January you have six colleagues on your REWE Group Management Board team. This is a good time to give our readers an overview of the current situation and priorities for the future. We are facing multiple crises and it doesn't look like things will calm down completely any time soon. How do you navigate a large company in such turbulent times?

Lionel Souque: We can only face up to this. The next few months will certainly remain sporty and exciting, but also unpredictable. When the environment is unpredictable, the most important thing is to have a clear strategy and stick to it consistently. We have that. At the same time, you also need to be flexible enough to be able to adapt tactically at lightning speed where necessary. In other words, you have to show vigour, create facts and use the right tactics. You can't just react, you have to act proactively.
Strategically, we focus on our customers, drive digitalisation forward and continue to improve our merchandise business. We can only achieve this thanks to the great commitment, passion and expertise of our 380,000 employees. Our employees are central to our company's success. We can only be successful if we stand together as a team and lead the way: Team spirit, cohesion, error culture and performance are elementary components of our success. We need to further strengthen our team and our corporate culture, retain our employees, find the right new colleagues and convince them that we are the right team for them. A big task.

„We currently have such a complex environment that nobody can manage it linearly on their own. You need a good network and team spirit.“
Lionel Souque

one: sticking consistently to our strategy, always keeping an eye on the big changes and adapting at lightning speed where necessary. How does the fact that we now have a seven-person Management Board team fit in - doesn't that make us rather cumbersome?

Lionel Souque: When done properly, it makes us faster, more efficient and more competitive. We currently have such a complex environment that nobody can manage it linearly on their own. You need a good network and team spirit - but that also needs to be organised. We have grown strongly in recent years and we need to be able to put our horsepower on the road. Christian Mielsch as CFO and Sören Hartmann as CEO Travel and Tourism have done a very good job in their roles and laid the foundations for a successful generational change. Telerik Shishmanov took over from the CFO, his previous position was not filled - I have taken personal responsibility for Travel and Tourism. As a result, we have ultimately reduced the size of two top positions. Very importantly, we have also filled the other new roles on the Group Management Board internally. With colleagues who have already proven their expertise in their respective areas over the years. And we also did not fill the intermediate level at Retail Germany.

Our reasoning behind this: By filling the CFO position internally, we have ensured continuity and experience. As Travel and Tourism, a key pillar of our business, is now my personal responsibility, digitalisation has been given its own place and a strong boost at Group level, which we will urgently need in all areas - from Retail to Travel and Tourism to Convenience. It goes without saying that having a Chief Procurement Officer at Group level makes sense for a retail company of our size. The same goes for a Management Board that takes care of logistics and supply chain management in a superordinate and coordinated manner. From our largest SBU, which he continues to manage operationally. This means that the strongest operational unit is also represented at Group level. I consider People and Sustainability - i.e. HR and Sustainability - to be two of the most crucial areas for our successful future, alongside digitalisation. I know that these are often dismissed as soft facts - I think that's one of the biggest mistakes you can make. If you don't manage to be an attractive employer so that good people stay and new top people decide to join us, you will have a problem in the coming years.

„We coordinate and manage via steering committees: IT Board, WARE (WIN) Board, HR Board, NH Board, Logistics Board, for example.“
Lionel Souque

one: And how is the Group Management Board organised now? Won't this make everything even more complex, with even more interfaces?

Lionel Souque: Of course, that can't be the result. Here too, we are focusing on the DNA of our cooperative: the principles of diversity and individual responsibility. The aim is for us to work even more closely together in all SBUs, exchange information even more seamlessly and create less duplication. This requires coordination and transparency. But we also need a clear strategic framework for each department, which can then be filled flexibly according to the individual needs of the respective organisational unit. And which we bring together again at Group level as an Executive Board team. Just as we also set seven strategic priorities as a framework, which are interpreted, weighted and implemented differently depending on the environment, location and focus.

one: How should we visualise this in concrete terms?

Lionel Souque: We focus on continuity and do not interfere with existing structures - so there is no reorganisation, but rather a steering board logic. We coordinate and manage via steering committees: IT Board, WARE (WIN) Board, HR Board, NH Board, Logistics Board, for example. The respective Group Management Board member bears overall responsibility for the respective area across the Group. He or she ensures that synergies are utilised and standards are set where they are helpful and individual solutions can be implemented where this is more expedient. Done correctly, this means less complexity and more effectiveness. And in the end, it's important that each of us sees the glass half full instead of half empty, that we are proactive, remain curious and also courageous. We need to be passionate and have fun. This is also what we as the Executive Board team want to exemplify and promote.

„I want our stance on social issues of the future and our drive to impress customers and employees.“
Lionel Souque

one: Where will we be in five years - what has changed, what have we achieved?

Lionel Souque: My goal is for us to be a leader at all levels, profitable, competitive and future-orientated, a driving force in retail and tourism in Retail Germany and Europe. We are a pioneer and trailblazer in retail when it comes to digitalisation and Sustainability - recognised as an ally of our customers. They know that they can rely on us to provide them with everything they need for their individual lifestyles in everyday life and when travelling - simply, affordably and with high quality.
I also want us to be an attractive employer. I want our team to value performance, appreciation and trust, but also to enjoy working together. And that our stance on social issues of the future and our drive convince customers and employees, as we position ourselves clearly and make a visible and tangible contribution to the society of which we are a part.

one: Thank you very much for the interview

Episode 1

"Frankly speaking" - the talk with the Management Board

In January, our newly formed Management Board took over the management of REWE Group in what continue to be turbulent times. Ines Schurin, Head of Corporate Communications, spoke to the Management Board members about their strategy, what it takes to work together and how we can remain competitive despite all the challenges in the new video format "Offen gesagt" over a hot drink of their choice.

And this is the last episode:

  • 22. March Telerik Shishmanov, Management Board member for Finance

All previously published episodes of "Offen gesagt" are now available in the one_Mediathek.

My comment
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Comments

Both German and English comments appear here.

Jette Krüger
2 years and 1 month ago

Super cool format with very exciting topics :)

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Lena Engels
2 years and 1 month ago

Great format! It was great to gain insights in this authentic way and to get to know and understand our Management Board better. Thanks to the UK for their commitment and friendly moderation!

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Martin Brüning
2 years and 1 month ago

Great idea and a great start to a great new info format! Unfortunately, I don't know who I find more likeable - Ines or Lionel????.

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Michael
2 years and 1 month ago

Our CEO was warm and, above all, authentic. I liked it very much!

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E.K.
2 years and 1 month ago

A very good idea to bring all REWE Group employees a little closer to the Management Board, with a relaxed atmosphere and a very pleasant and professional moderator! Yes! I would be happy to have more "open discussions", e.g. with senior managers from the sales department, IT and logistics. This provides interesting insights into the great diversity of the company and promotes mutual understanding

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Thomas Sander
2 years and 1 month ago

It was a very interesting conversation, and I think it could have gone on a bit longer. Maybe you'll repeat it again. Best regards from the north ????

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Andine Stiller
2 years and 1 month ago

A great new format with interesting and funny insights. I'm already looking forward to the next episodes. Keep up the good work and more of it! Big praise to Ines and the whole team!

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