Following FIFA's current decisions and the statements made by FIFA President Infantino, REWE Group clearly distances itself from FIFA's position and waives its advertising rights under the contract with the DFB - especially in the context of the World Cup.
As REWE Group, we stand for diversity and have been an active football sponsor for many years: "For us, football is about fair play, tolerance and cohesion - we also uphold these values," says REWE Group CEO Lionel Souque. "We stand up for diversity - and football is diversity too. We live this attitude and we defend it - even in the face of possible resistance. FIFA's scandalous stance is absolutely unacceptable to me as the CEO of a diverse company and as a football fan."
REWE had already informed the DFB in October that it would not be continuing its long-standing partnership agreement - without any substantive connection to the World Cup. However, following FIFA's current decisions and the statements made by FIFA President Infantino, REWE feels compelled to distance itself clearly from FIFA's position and to relinquish its advertising rights under the contract with the DFB - especially in the context of the World Cup. REWE informed the DFB of this today.
We expressly wish the German national team and all the players every success in the World Cup. "We stand by your side and are rooting for you!" says Souque.
The collector's album currently available at REWE is now being distributed free of charge, with the company bearing the costs. REWE will donate all proceeds from the album after the end of the promotion. The exact value and the recipients of the donation will be announced accordingly.
Both German and English comments appear here.
not least because of this honest attitude to our values, I am proud to be part of this Group - thank you very much for this decision
Great decision!!! I think it's great that we as REWE are also setting an example for our principles in public.
Respect, right decision!
A big compliment, respect and appreciation for this step, Monsieur Souque, je leur tire mon chapeau. Grand
????Super decision! Thank you
The question marks should actually represent the Icon: Thumbs up, did not work.
I think it's huge.... Everyone should react like rewe. But unfortunately money rules the world... Nevertheless, I am proud to work at toom and to belong to the rewe group...
Thank you to Mr Souque and the rest of the Management Board. I fully support this decision.
I find this decision completely consistent and I support it. I also stand for diversity with my location and all my employees. Thank you for this decision
As a former employee, this decision has made me very proud of my Rewe.
... a very good decision, which I am happy to support ...
My absolute respect! Respect & gratitude for living values in the retail group!
Exactly right, you can't sell respect and tolerance, they are unshakeable values!
Great decision, thanks for that!!!
That is only logical and absolutely right in my opinion nach❗️ I would have expected the DFB to take the same stance when it came to the debate about the captain's armband (One Love). I would have been very curious to see what sanctions FIFA would have imposed if the armband had been worn after all. If the 6 nations had been united, it would certainly have been possible to build up a lot of pressure and I don't think the unspeakable Infantino would have sent all 6 nations home. hats off to Mr Souque and all those involved in this decision ???? ❗️
Hats off, finally someone who ... in his trousers !!! I am proud of us !!!
Super ! Strong attitude !
Super. You can be proud of this decision!
Strong attitude and good reaction!
Respect and appreciation for the content of the article and the attitude of you Mr Souque and our company!