nach oben
nach oben
! Some contents of this article may appear in German.
Nahkauf goes mobile: In Biberach, the raised bed is now travelling together with the bee colonies
Committed to bees and flowers: working student Isabella Kühl and Anne Meyer-Nieuwenhuis from the Nahkauf sales team I Photo: Achim Bachhausen
Planting campaign at Nahkauf Kaya in Meudt
The Nahkauf waistcoat also flourished
In Trier, the mayor lent a hand
Off to the flower bed: Surges, the retailers, and Mayor Wolfram Leibe
Nobody could miss the blooming flower landscape in Teltow
The Nahkauf colleagues also let flowers speak in the centre region
Nahkauf goes mobile: In Biberach, the raised bed is now travelling together with the bee colonies
Committed to bees and flowers: working student Isabella Kühl and Anne Meyer-Nieuwenhuis from the Nahkauf sales team I Photo: Achim Bachhausen
1 / 8
Bee week at Nahkauf
Paradisiacal conditions
by Achim Bachhausen

After the successful premiere last year, the Nahkauf stores continued their commitment to the little helpers these days and gave bees a blooming paradise.

Following on from the theme of the 2021 campaign week (We give bees a home - insect hotels for Germany), the Nahkauf Sustainability Week now had the motto "We give bees a paradise".
Organiser Anne Meyer-Nieuwenhuis: "Since we gave bees a home in 2021, it was only logical to provide bees with food as well. And that's how the idea of the raised bed campaign came about."

To this end, Nahkauf favoured the support of existing insect hotel sponsorships from the 2021 campaign week, such as kindergartens, retirement homes, allotment garden associations or churches, where the flowering raised beds can be placed next to the insect hotels.

Numerous Nahkauf stores accompanied the campaign launched on World Bee Day (20 May) in a variety of ways, inviting their customers to taste honey or enlisting strong support in the form of daycare groups and school classes to plant raised beds. In the south-west, the raised bed even got rolling and is now going on a pollinator tour with beekeepers and bee colonies across the country. one has collected a few examples for you (see photo gallery above).

What else REWE does

With their pollination services, wild bees and other beneficial insects secure the basis of our lives and make a significant contribution to the preservation of biodiversity. However, because many wild bee species and other beneficial insects are threatened with extinction, it is important to protect their habitat. For this reason, since this year REWE has only been stocking plants that have been tested by a wild bee expert for their suitability for various insect groups such as honeybees, bumblebees, wild bees and butterflies under the "Species-rich" concept.

In addition, an extended negative list applies to these pollinator-friendly plants, which prohibits the use of any active substances that are harmful to bees in the production of these plants. This gives customers the chance to make a contribution to promoting biodiversity in their garden or on their balcony by purchasing these plants. All plants under the concept bear the Pro Planet label "For more biodiversity".

Beneficial insect-friendly at Toom

Toom Baumarkt DIY store has already introduced an extensive range with the "beneficial bee-friendly" concept in 2021. The range is constantly being expanded in close cooperation with wild bee experts. Of course, the extended negative list for beneficial bee-friendly plants also applies here, meaning that all active substances that are harmful to bees are prohibited in production.

Toom is also cooperating with the environmental protection organisation Global 2000 to further reduce the use of pesticides for beneficial plants.

© Getty Images | vladimirst
Raised beds for bees - a project with heart and soul
The impossible made possible

Deciding together and implementing quickly - that's what Nahkauf stands for with its short distances. One current example is the Nahkauf Bee Week. Project manager Anne Meyer-Nieuwenhuis reports exclusively in one on how the raised beds came to the stores.

Anne Meyer-Nieuwenhuis "Since we gave bees a home in 2021, it was only logical to provide bees with food as well. And that's how the idea of the raised bed campaign came about. I set up a small project team with Sina Harders, Nahkauf Sales Manager for the West region, and Thomas Harych, Operations Consultant in the East region, who are all keen hobby gardeners.

In our additional kitchen garden - actually my husband's retreat - I built beds of different heights. Together we calculated the amount of soil needed and measured the heights. Easily accessible for children? But still look like something? We decided on the option with two pallet frames.

The raised bed was to be procured from Toom Baumarkt DIY store. Enquiries were made and a Swedish supplier was found who could deliver the bed to us as a set.

As the beds were to be labelled with a Nahkauf logo and it was not possible to print on the wood via this supplier, we looked for options. The choice fell on a logo sign made of aluminium dibond with screws that would not protrude on the back and could have injured the children while gardening. There was also to be an insert sign explaining the campaign.

To make it as easy as possible for our retailers, we wanted to put together an all-round carefree package. This included planting insect-friendly plants. Thanks to our hobby gardening background, we had a very clear idea of what the bed should look like. Lushly planted with perennials with delicate flowers and leaves, gently blowing in the wind. A natural, farm garden-like look. This fitted in very well, as a new line of insect-friendly plants with the Pro-Planet logo was introduced this year.

At the beginning of April, the delivery of the beds from Sweden to the regional stores was imminent. When the time came, it was another two exciting and hectic weeks. A campaign like this with a special article and a supplier that otherwise only supplies Toom requires a great deal of coordination. In the end, it's just nice that we were able to make what seemed impossible possible in the end."

My comment
Comment
Related articles
Newsletter