Since the first award in 2020, the range of services on toom.de has expanded once again. Customers can find products and information as well as DIY knowledge and inspiration. There are various ways to shop conveniently: reserve online and pick up free of charge at the store a short time later or order online and have it delivered.

Passionate hobby gardeners and DIY enthusiasts also often need help with their projects. The new video advice tool provides them with quick and expert support. "Video calls have long been part of our everyday lives - so what could be more obvious than integrating this communication tool into our online shop and meeting our customers where they are: at home or in the garden?" explains Stefanie Holl, Head of Cross Channel at Toom. Toom makes it possible to call spontaneously, without making an appointment and on a topic-specific basis via video call simply via toom.de and get professional advice directly at home via video link.

Thanks to the option of video calls, the Toom advisors can see directly where the problem lies: "Misunderstandings occur much more quickly with pure telephone calls. Our video consultation doesn't have this problem: just point the camera and the problem is solved!" continues Holl.