
In 2021, in the middle of the pandemic, the sons and daughters of our retailers founded their own network, the REWEformer Unternehmerkinder Netzwerk, or R.U.N. for short, under the direction of the Communication Retailers division. After months of exchanging ideas in virtual space, 40 entrepreneurial children met in person for the first time.
They are young, 18 to mid-30s, and they have at least one parent who runs a REWE or nahkauf store. Some have already taken on responsibility in the family business, others are about to join it. Still others are not considering joining their parents' store for the time being. The path was not mapped out for everyone. Some initially learnt or studied something completely different.
But what the children of merchants have in common is that they represent at least the second generation of the company and they all face similar challenges. There is no harm in sharing experiences, exchanging good ideas within a network and at the same time getting to know the many facets of the REWE Group world.
The network now has around 140 entrepreneurial children. After a long period of purely online communication, 40 of them came together in Cologne for the first time. We captured their voices and moods.
Our REWE retailers have been well networked with each other for many years. After the next generation also expressed a desire for a joint network, Vanessa Bau, Head of Communications for Retailers, and Jana Olufs, R.U.N. Project Manager, took up the challenge and brought together a number of young people from all regions - so far exclusively online. The enthusiasm for the first meeting in person was all the greater, especially as the programme had a lot to offer, including Storechecks at REWE Richrath and Pick&Go on Luxemburger Straße, sightseeing at Cologne Cathedral and the RheinenergieStadion as well as a visit to the Scarlet One warehouse location.