Alexandra Richber
"You did your A-levels and you're learning to be a shop assistant?" Alexandra Richber had to listen to this question, an expression of incredulous amazement, several times. But she was not deterred. Today, she runs two REWE stores as a self-employed saleswoman.
REWEformer entrepreneurial children
Two years ago, the sons and daughters of our retailers founded the REWEformer Entrepreneurial Children's Network, R.U.N. for short, under the direction of the Communication Retailers division.
Young entrepreneur of the year
Another success for Fritz Starke: after winning the "Goldener Zuckerhut" foundation's sponsorship award, the 27-year-old has now been honoured with the "Young Entrepreneur of the Year" award. In the final of the industry competition, he came out on top against his competitor from Edeka.
Independence
What could the REWE supermarket look like in 2030? Eleven candidates for self-employment with REWE asked themselves this question at a first network meeting in Cologne. They found it valuable to exchange ideas with each other, with experienced self-employed people and managers from the Central locations.
Katrin Feiertag/Kathrin Bräuer
One from the deep West, the other from East Germany, one the scion of a merchant's family, the other a latecomer. But the two REWE shop assistants Katrin Feiertag and Kathrin Bräuer have much more in common than their first names.