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Tobias Seidenfaden
Lesedauer: 0 Minute
Tobias Seidenfaden zu „Better half“
Skepsis wich der Begeisterung
von Achim Bachhausen

Als erster Lebensmittelhändler in Deutschland bietet REWE seit einigen Wochen Fleischartikel an, die zur Hälfte aus Gemüse bestehen. „Better half“ heißen die neuen Kreationen der Eigenmarke Wilhelm Brandenburg für das SB-Kühlregal. Im one_Podcast spricht Tobias Seidenfaden, Senior Category Buyer Fleisch und Geflügel, über anfängliche Vorbehalte, mutige Entscheidungen und welche Zielgruppen mit der neuen Submarke erreicht werden sollen.
 

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Markus Holzhauer
3 years and 6 months ago

Vielen Dank für diesen Interessanten Beitrag. Allerdings haben Sie eine Abkürzung verwendet, die mir nicht geläufig ist: Was heißt SB?

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Achim Bachhausen
3 years and 6 months ago

Hallo Herr Holzhauer, vielen Dank für Ihren Kommentar! SB ist die branchenintern geläufige Abkürzung für Selbstbedienung, also den Verkauf von z.B. verpackten Fleisch- und Wurstwaren aus dem Kühlregal.


 

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