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Cooperation with NABU
Collecting mobile phones for bumblebees and bees

Toom collects mobile phones in its stores for the "Old mobile phones for bumblebees, bees and co." campaign, thereby supporting NABU insect projects. There is also currently an information campaign about improved packaging.

For one week, Toom stores are currently focussing on the topic of "packaging": stores across Germany are providing information about more environmentally friendly materials and showing customers how they can make more conscious purchasing decisions - true to the motto "Avoid, reduce, improve". The information campaign will run in parallel online and in the advertising supplement.

For some Toom own-brand products, for example, icons provide visible information about the improved packaging. This is part of the sustainability strategy: Toom has already been optimising packaging in the various product ranges for several years. This avoids unnecessary packaging or drastically reduces the amount of material used.
Where packaging cannot be dispensed with, it is improved: Toom was the first German DIY store to introduce emulsion paints in buckets made from recycled plastic back in 2011 and has already saved over 1,000 tonnes of CO2. Toom was also able to reduce greenhouse gas emissions by 49 per cent in the area of own-brand packaging by optimising the film material.

Old mobile phones for insect protection

Toom is also collecting mobile phones in its stores for the NABU campaign "Old mobile phones for bumblebees, bees and co.", thereby supporting NABU's insect projects. The background: more than 200 million old mobile phones are stored in German drawers. But they can still do good: From 12 February, NABU collection boxes will be available in all Toom stores where old mobile phones can be donated. These will either be refurbished by the recycler AfB (Arbeit für Menschen mit Behinderung - work for people with disabilities) and put to a second use or recycled. Old and broken mobile phones contain valuable raw materials such as copper, nickel and gold, which can be further processed. NABU receives a fixed sum per mobile phone from its partner Telefonica. The money is then channelled into NABU's insect conservation projects.

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