Experience AI
AI agents are one of the hype topics of the year so far. But what is an AI agent anyway? How can I use these digital helpers? And how do they differ from the familiar AI assistants found in chatbots? Our expert Jörg Hirt, Chief Innovation Manager at REWE digital, explains.
Experience AI
Knowledge break with our experts: AI can already do a lot, but can it change the way we shop? Henrike Alfeis, Innovation Lead at REWE digital, explains exactly what role AI is already playing in the grocery trade and how it will continue to change the way we shop in our REWE Group Shorts series "Experience AI".
Digitisation
It creates images or films, optimises shelf space in our stores and controls robots. More than two years have passed since AI finally reached the end user with ChatGPT and one thing is clear: this was not an AI bubble that will quickly burst again. AI is here to stay and will change many things in our lives and our everyday working lives.
Lekkerland Smart Stores in Kamen and Mönchengladbach
Lekkerland recently launched two unmanned convenience stores in NRW, both of which are supported by artificial intelligence (AI).
Bake-off station
We're all familiar with the tiresome discussion at the breakfast table: one time the bread roll is too soft, the next time it's far too dark. The reason: the dough was baked too short or too long, perhaps not at the right temperature. In short: an unsatisfactory situation, and not just for customers. We had a REWE supermarket show us how it could be done better.
Knowledge Avatar in the test
With their new test project "Knowledge Avatar", our colleagues at REWE digital are investigating the acceptance of hyper-realistic avatars and their possible applications. The first "test object" is "goRobert" - the digital twin of management member Robert Zores.
AI in the market
Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.
Project GenAI
Its influence will be comparable to that of the PC, the mobile phone or the internet - that's what Bill Gates says about Generative Artificial Intelligence (GenAI). This makes it all the more important that we look at the potential, risks and challenges. REWE digital's innovation department has initiated the GenAI project, which bundles all of these topics across the Group.