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Award for REWE to go product
"Vegan Orzo" honoured with the European Private Label Award 2023

In the "Vegetarian & Vegan" category, the vegan salad bowl "Vegan Orzo" won the European Private Label Award 2023 as an outstanding innovation in the private label sector.

In this award, a jury assesses various products from different categories based on three criteria: innovation, presentation and flavour. The convenience salad from REWE to go scored highly with its mix of lamb's lettuce, walnuts, croutons, vegan cheese and Sylt-style vegan dressing. The jury praised "Vegan Orzo" as a "great convenience product at an attractive price".

Other REWE and PENNY own-brand products also made it onto the shortlist: REWE to go Icetee Cherry Blossom (category: non-alcoholic beverages), PENNY Food for Future No Cow Bons (category: confectionery), REWE Beste Wahl fresh tagliatelle (category: Side Dishes), the REWE Best Choice Icelandic Arctic Char (Category: Meat, Fish & Seafood) and the PENNY Food for Future vegan currywurst (Category: Vegan/Vegetarian) shine.

The European Private Label Award is a prize awarded by "The European Supermarket Magazine", which, according to its own information, honours the most innovative and influential food products. In addition to the awards in 17 categories, special prizes are also awarded, for example for the most innovative product of the year.

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