DER Travel and Tourism Group, which currently holds 50 per cent of the Aldiana Group, is further expanding its involvement by acquiring the shares of Aldiana's co-owner, the Swiss investment company LMEY.
The purchase agreement between the two parties was signed on 30 March 2022. The 50 per cent stake held by LMEY Investments AG (Zug) in Aldiana GmbH (Frankfurt) will thus be transferred to DER Travel and Tourism Hotels & Resorts GmbH (Cologne), which will become the sole owner of the Aldiana Group. Completion of the purchase is subject to approval by the antitrust authorities and fulfilment of the contractual closing conditions.
With its acquisition of Aldiana in 2020, DER Travel and Tourism added nine resorts for high-quality club holidays to the Group's hotel portfolio. Since then, the foundations have been laid for the further expansion of the premium brand, which will now be accelerated in the coming months. "The complete takeover of Aldiana underlines our ambition to grow in the premium club holiday segment. The past one and a half years have shown that Aldiana fits perfectly into our portfolio. The sails are now set for expansion - new club resorts are to follow," emphasises Sören Hartmann, CEO of DER Travel and Tourism Group.
"I am delighted that the Aldiana brand is now fully part of DER Travel and Tourism. As a renowned premium brand, Aldiana has an important place in our hotel portfolio. We must continue to develop this strength and bring it to life in even more places around the world," explains Georg Schmickler, CEO of DER Travel and Tourism Group Hotel Division.
As an "umbrella for strong brands", DER Travel and Tourism Group is now represented in 16 European countries. The hotel business is one of DER Travel and Tourism's strategic growth areas and has been bundled in the DER Travel and Tourism Group Hotel Division under the leadership of Georg Schmickler since 2021. A joint venture was recently concluded with Deutsche Seereederei with the aim of becoming the market leader for sustainable tourism in Europe.
As a premium provider in the club segment in Europe, Aldiana is one of the leading organisers of club holidays. The company operates nine resorts in Greece, Italy, Austria, Spain and Tunisia. In addition to an extensive all-inclusive programme in all beach clubs, Aldiana offers its guests sports and wellness facilities, professional childcare, events, as well as gastronomy and service quality at the highest level.
Background
DER Travel and Tourism Hotels & Resorts bundles its hotel brands Sentido, lti, Calimera, PrimaSol, Cooee and Playitas under the umbrella of the hotel company DER Travel and Tourism Hotels & Resorts. Because holiday dreams and travel wishes are very different, DER Travel and Tourism Hotels & Resorts focuses on diversity: its hotels cater to the different guest needs of families, couples and solo travellers. Hotels from the Sentido, lti, Calimera, PrimaSol, Cooee and Playitas brands can be found on short, medium and long haul routes, with a focus on the Mediterranean. In the mountains, the Cooee Alpin hotels stand for maximum fun on the slopes and hiking for price-conscious holidaymakers. The hotel company DER Travel and Tourism Hotels & Resorts is part of the DER Travel and Tourism Group. Further information can be found at www.dertouristik-hotels.com.