Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
Diversity month, part 2
The team at Udo Ridders' store on Cologne's Eigelstein is as colourful as its customers. A role model for diversity in practice. We wanted to find out what makes working there so special and asked around the team.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
REWE in Veganuary
In the Veganuary, REWE wants to convince flexitarians to simply try out plant-based alternative products. In the one_Interview, Anja Corvin, ecotrophologist and REWE nutrition expert, explains how to take the first steps towards a vegan diet.
Cheese Star 2023
With REWE Kramer and the REWE Center Kiel, our counter teams won two out of a total of three prizes at the Cheese Star 2023. In addition to impressive service departments, the industry award once again showed one thing this year: the service counters are only as good as the people behind them.
No mess of receipts
Goodbye receipts: Save paper with the REWE-eBon, now possible for all customers - even without a Payback account.
#unthinkable
Stefan Weiß and Elke Wilgmann: Why saying goodbye to print flyers is the right step at the right time.
REWE has sent the paper leaflet to the museum. The last printed flyer was sent to households on 24 June.
Matthias and Dominik
Every eleven minutes a single falls in love with... REWE? If Matthias and Dominik have their way, yes. The newlyweds met and fell in love at work.
Trainee Julia Nowak
After three serious operations, Julia Nowak was unable to find an apprenticeship. REWE offered her the opportunity she had longed for.
"Licences for clubs"
Since 1 May, REWE and brand ambassador Jamal Musiala have been calling for support for amateur sports clubs in Germany: "For more life in sports clubs" is the motto of this year's popular "Scheine für Vereine" campaign.