Billion-dollar retail media market
We have been a pioneer in retail media since 2020 and have successfully expanded this area. With digital advertising solutions in REWE and PENNY stores, we offer attractive advertising opportunities for retail partners and external brands. This is REWE Group's success story in retail media.
Regional salad at PENNY
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
Annual conferences
This year, PENNY's five annual conferences were held under the motto: "PENNY on the way to 1! Together into our future." In the spirit of #teampenny, Lionel Souque, CEO of the REWE Group, the PENNY managing directors and the PENNY management highlighted the very good development over the past year.
Job and family audit
On 18 June in Berlin, PENNY Markt GmbH and REWE with all its stores and participating partner stores were once again awarded the job and family audit certificate for their sustainable employee policy. This demonstrates that they are prepared to implement measures to reconcile work, family and private life for another three years.
Retail International
As in previous years, the 2023 financial year was characterised by a difficult market environment for the food retail sector. Nevertheless, our business segments developed positively.
Festival season
Even though the Festival Playground does not take place until mid-November (10-13-11), the festival season has already been a complete success for PENNY.
As a premium partner, PENNY is giving away a total of 20 tickets for the Deutschland Cup. The ice hockey tournament, at which men's and women's teams can be seen at the same time for the first time, will take place from 8 to 12 November 23 in Landshut, Bavaria.
Environmental impact costs
What would food have to cost if its environmental impact along the supply chain was taken into account in the retail price? Answers to this question can be found in a pioneering study that was presented as part of the "True Cost" campaign week (31 July to 5 August).
The tickets for the Glücksgefühle Festival, which opens its doors for the first time on 14 September at the Hockenheimring, have been drawn.
PENNY raffled off 5 x 2 tickets for the San Hejmo Festival, which takes place from 18-19 August 2023 in Weeze. These are the winners.
Fruit and vegetables
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
Regional craftsmen pilot project
With in-house tradespeople, small repairs in the stores can be carried out more quickly, reliably and cost-effectively. PENNY has therefore launched a pilot project that is now being rolled out nationwide.
Personnel in May
In REWE Group Buying, Marc Rademacher succeeds Eugenio Guidoccio, who is moving into the passive phase of partial retirement.
Annual kick-off event
To provide an overview of the most important strategic topics, Stefan Görgens, COO PENNY, invited selected areas to the start of the year. Lionel Souque praised the development of PENNY.