Expansion of three-party contracts
REWE, Tönnies Lebensmittel and farmers from Schleswig-Holstein signed a three-party agreement for fresh meat on 20 January during the Green Week in Berlin.
Meat stars 2024
As part of its 32nd Meat Congress, Lebensmittelpraxis selected the Meat Stars and Meat Star Talents last Wednesday (21 February). Of the four REWE stores nominated, one made it to the top.
Barbecue season
At this year's "Meat Star" award-winning REWE Quermann store, everything from the animal is processed - and grilled. Meat sommelier Mitch Richmond explains which cuts of meat are best for the barbecue and why you shouldn't "shock" meat.
Wilhelm Brandenburg
After a good year and a half, the "Meister" plant in Gäufelden has been integrated and is now an integral part of Wilhelm Brandenburg's production network. We spoke to Managing Director Julian Hertzig about the role of the new production facility - also as part of the strategic realignment of in-house production - and the importance of a fire for the integration.
Trainee project REWE West
How do you get young people excited about the butcher's trade in the store? Beate Lindmark and Annina Muhl, responsible for this topic at REWE West, have unconventional ideas. And success. We spoke to the two of them and asked "their" trainees.
Meat Star 2023
One of the best meat counters of the year is in Bielefeld. And one of the greatest new talents comes from the Westerwald. Last Wednesday (15 February), Lebensmittelpraxis presented awards to the winners of the industry competition "Meat Star 2023."
Creative Award
Every year, teams from the service counters for cheese and meat compete for one of the coveted trophies in the "Kreativ Award", along with a certificate and prize money for a joint team event. This year there were three awards for REWE stores.
"Country farmers pig"
The regional REWE meat programme "Landbauern Schwein" has received the "Fair Partner 2022" award. With this award, the trade magazines "Lebensmittelpraxis" and "Top Agrar" recognise exemplary projects for fair trade relations.
Customers now have the opportunity to find out more about the origin and production stages of meat and milk from REWE's own organic brand. A QR code on the packaging makes it possible. one spoke to buyer Carolin Winkel about the background.
Birgit Kutzner-Schwartz
She is the only woman in the men's group of Wilhelm Brandenburg plant managers. Here, Birgit Kutzner-Schwartz tells us how she was received and what she would advise other women in a similar situation.
Animal welfare initiative
After chicken and pigs, now also cows and calves: from mid-March, farmers can register for the Initiative Tierwohl (ITW) for cattle.