In the food and consumer goods industry, start-ups make up around ten per cent of the relevant players in Germany and are therefore indispensable drivers of innovative ideas and trends. REWE, as a pioneer of innovation in the food retail sector, recognised and promoted the potential of this creative diversity and innovative strength at an early stage.
People at the centre
With the AI Act, the EU was the first region to provide clear rules for dealing with this technology. With our "REWE digital AI Manifesto" and our project on generative AI, we are promoting the responsible use of artificial intelligence.