Flowers and ornamental plants
With the "Flowers and Plants" project, Anna Genser, Project Manager at REWE National, did everything she could to realise the potential that lies dormant in this product group. Here she explains how she succeeded. And: Our plant expert Dieter Frings, Category Management Consultant Plants at toom, gives practical tips on how to keep cut flowers and potted plants fresh and healthy at home for a long time.
Flowers and ornamental plants
Flowers and ornamental plants are becoming increasingly important in REWE Group's product ranges. Anyone who brings colour and freshness into their home or garden pays attention to price and Sustainability. Our colleagues provide an overview. Plus: Our expert Dieter Frings, Category Management Consultant for Plants at toom, reveals seven valuable tips on how to optimise your flower range.