Local partnership Strawberries
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
REWE merchant Tobias Schmitz
No paper brochure = no customers? Fortunately, Tobias Schmitz's fears turned out to be unfounded. Here, the businessman reveals how he got his customers on board.
Diversity
Anton is nine years old and has Down's syndrome. To make the weekly shopping trip for him and his mum Nicole more needs-based and relaxed, REWE salesman Rade Savic has purchased a special shopping trolley. Since then, "Anton's speedster" has become an integral part of the store in Küps, Bavaria.
"Stores of the Year"
Even before its first birthday, the REWE store at Anger 7 in Erfurt received a coveted award - as "Store of the Year" in the Food category, honoured by the German Retail Association.