30 years of Ja! Naturally
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
Interview with Alexander Müller
From "Kommissbrot" to ciabatta: In an interview with one_Gesper, plant manager Alexander Müller recalls the milestones in the 120-year history of the Glockenbrot bakery and describes the trends that define the business today.
Joint private label "REWE Geheimzutat"
Tim Mälzer and REWE are joining forces: from the beginning of April, the "REWE secret ingredient" with salad dressings, sauces and seasoning pastes will be available in all REWE stores in the north as well as in all REWE Centre stores nationwide and from the REWE delivery service. In the run-up to the launch, there was a test with colleagues, retailers and store managers. You can find out how the new private label was received here.
Fruit and vegetables
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
Collaboration with TV chef
Although delicious cooking is actually easy, many people associate it with challenges. But there is a remedy, because now the flavour guarantor is coming into play: Tim Mälzer. In future, the TV chef and REWE will be wielding the wooden spoon together.