Cooperation with Fairtrade
In 2022, toom was the first retailer in Germany to launch a pilot project with Fairtrade Germany for more cuttings with the Fairtrade seal. Fairtrade certification brings many benefits for the workers. Our colleague Ribanna Jansen is responsible for the topic at toom and was on site in Kenya. She told us what impressions she gained from her trip and what the future plans are for the project.
Organic, vegan, fair and in paper
As a food retailer, REWE has secured the exclusive rights to the four chocolate bars from start-up NuCao for one year. The more sustainable chocolate variant in the flavours Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch was developed in close cooperation with REWE and Naturland.
Pilot project with Fairtrade
Toom is the first retailer in Germany to launch a pilot project with Fairtrade Germany for more cuttings with the Fairtrade seal. The aim: more fairly traded plants, lower production costs, higher premiums. In addition, toom pays an extra premium of one cent per Fairtrade plant purchased to the workers on the cutting farms.
REWE and PENNY
Every third rose sold in Germany now bears the Fairtrade seal. REWE and PENNY also use fairly traded roses in their flower ranges.