AI in the market
Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.
How have consumers' preferences and purchasing behaviour with regard to more sustainable food developed in the face of successive crises? A joint study by REWE Group, GfK Consumer Panel Services and the German Sustainability Award Foundation has investigated this question. The results give cause for long-term confidence.