AI in the market
Our analytics team is constantly on the lookout for innovative solutions that make work easier for employees in the stores. One of our latest projects is called HOLMES - and that's no coincidence.
How have consumers' preferences and purchasing behaviour with regard to more sustainable food developed in the face of successive crises? A joint study by REWE Group, GfK Consumer Panel Services and the German Sustainability Award Foundation has investigated this question. The results give cause for long-term confidence.
REWE International AG
REWE International AG is committed to the legal rights and concerns of employees and customers with disabilities.
Customers test products
Since the beginning of 2019, 300,000 REWE customers have tested around 100 products. The test platform has now moved. Annika Huhn from the Customer Insights & Media team explains who can test and how it works.