REWE Group
REWE and Penny reward their customers with customised offers - individual and targeted. The new digital benefits programmes, which were launched on 29 December 2024, are based on data-based approaches and innovative technologies.
Distinction
The EHI retail institute has presented the REWE Group with the RETA Award in the "Best Enterprise Solution" category. The MeineREWE app for employees in REWE stores was honoured.
toomunity becomes 1
With the "toomunity App", toom implemented an employee platform in March 2022 that enables networking, knowledge sharing and feedback culture even without desktop access. We wanted to know: How is the app being received?
Chatbot in the REWE app
After WhatsApp, REWE is taking the next step in the digitalisation of offer communication via social media: the "REWE Savings Assistant". This is a chatbot that communicates with users in the private message area of Instagram and informs them about new coupons in the REWE app every week, among other things.
App for REWE employees
Has the latest wine bill arrived yet? What's new in the REWE world? What does the perfect set-up look like? Questions like these will soon be answered quickly: thanks to the app for all REWE store employees.