Meat substitutes are all the rage - and offer flexitarians, vegetarians and vegans new opportunities for great enjoyment. Vivera has been producing delicious plant-based varieties for a better world since 1990 and welcomes anyone who wants to join the "Goodness Movement". The aim is to get everyone moving and make the switch to plant-based food as easy as possible. Through products that taste just as good and have just as much bite as meat or fish, as well as delicious vegetarian and vegan recipes for every day. Because when everyone makes a contribution together, small changes become big!
A TREND THAT PAYS OFF
Eating less meat and inspiring others to join in - that's the first step on the road to a Happy Planet. And it also pays off in sales! The market for vegetarian or vegan alternatives to meat and fish is booming. In 2021, demand in Germany alone rose by 30% compared to the previous year, and by as much as 74% compared to 2019 (source: Nielsen LEH Umsatz). So it's high time to capitalise on this growth through optimal placement.
BECOME PART OF THE GOODNESS MOVEMENT
From 6 July to 14 August 2022, we are now inviting you to the Vivera Placement Challenge and rewarding your contribution to a better world. What you have to do
- Place: Showcase the Vivera range skilfully and win the hearts of your customers.
- Take part: Take photos of your placement before and after the redesign and upload them to our campaign page at www.vivera.com/de/saleschallenge or send them by e-mail to info@vivera.com
- Win: We will select the 5 top placements from all entries and award them with €500 each for the team fund!
ISS CURIOUS - we wish you lots of fun with the Vivera Placement Challenge and even more success in sales!
*conditions of participation:
The competition is organised by Vivera BV, Handelsweg 9, 7451 PJ Holten, Netherlands. Participating shops upload their photos of the Vivera product placements they have implemented - before and after the remodelling - to the campaign website at www.vivera.com/de/saleschallenge. The closing date for entries is 14.08.2022.
Vivera BV will then select the winners from all participants who took part in the competition between 6 July and 14 August 2022. The winners will be notified in writing. It is not possible to transfer the winnings to another person. The final decision on the winners will be made by a Vivera BV jury. If there is more than one winner, the decision will be made by drawing lots. Legal recourse is excluded. Consents to the use of images and data granted in connection with the realisation of the campaign can be revoked at any time by sending an email to info@vivera.com. Detailed conditions of participation are available at: www.vivera.com/de/saleschallenge
Both German and English comments appear here.
I am pleased to read in many articles here that REWE is aware of the trend towards sustainable, plant-based nutrition. Unfortunately, this has not yet found its way into the head office canteens. There, as a vegan, I can only fall back on side dishes or salad, because there are 2 daily specials with meat/fish, 1 vegetarian dish (which is unfortunately only very rarely vegan) and the weekly special, which also contains meat/fish. In many universities, for example, it is already a matter of course that a vegan, a vegetarian and an omnivorous dish are offered. It would be nice if this were also common practice at REWE soon.
I agree with that. Often it is even stated whether it is vegan or not. It would be easy to ALWAYS replace vegetarian with vegan. Unfortunately, things have been at a standstill here for years