From June 2023, Dr Oetker will be expanding its range of frozen snacks with the first vegan Bistro Baguette in the Spicy BBQ Vegan variety.
The two crispy baguette halves per pack are topped with a spicy tomato sauce, broccoli florets, onions, peppers, tomatoes and a pea protein topping. Chip crumbs provide a special crunch. A hint of chilli and a light BBQ note round off the recipe, which promises vegan moments of pleasure for anyone who follows a plant-based diet or simply wants to try something new.
This combination of ingredients and the crispy base won over around 95% of testers1.
With the Bistro Baguette Spicy BBQ Vegan, Dr Oetker is now bringing even more vegan choices to your freezer and is therefore right on trend: in the last two years alone, the number of people eating a vegan diet has risen by 39.8%2. In addition, 44% of the German population follow a flexitarian diet3, which also harbours great potential.
Take advantage of the trend and place the new variety!
The launch of the new product is supported by target group-orientated activities. Digital measures ensure the necessary attention in vegan themed environments.
1 Source: Home Use Test, n=80, Nov 2022
2 Source: IfD Allensbach, June 2022
3 Source: BMEL Nutrition Report, June 2022, survey of around 1,000 German citizens