Creamy indulgence, Mediterranean style, with original feta cheese and real Greek yoghurt: this is meze from Salakis Tradition, the ultimate dip for sharing. Three flavours with excellent ingredients promise pure Greek joie de vivre.
In Greece, meze stands for savoury snack plates with traditional ingredients such as feta. Salakis Tradition develops this culture of indulgence into a Mediterranean festival for all the senses: authentic pieces of feta in a combination with Greek yoghurt - ideal for dipping and spreading.
Three flavours offer unique meze moments - with a choice of Kalamata olives, Florina red pepper or tomato and garlic with sun-dried tomatoes. There are virtually no limits to the possible uses: whether as a starter, spread or tapas variation - meze offers the perfect opportunity to bring guests together at the table in any situation. Incomparable hours of communicative conviviality raise the trend for "friend or family-style dining" to a new level!
The creamy dip is made in Greece according to an authentic recipe. Original Greek Feta g. U., Greek cream yoghurt and other high-quality ingredients give Meze its incomparable flavour and creamy consistency.
The three new dips come in eye-catching packaging with a trendy Greek design. With a content of 200 g each, they offer the perfect format for savouring and sharing.
Strong advertising and brand power
The launch of the Mediterranean dips will be accompanied by an eye-catching TV and digital campaign during the peak season with over 200 million contacts as well as PR campaigns. In retail, billboard campaigns and secondary placements draw attention to the trendy new products and motivate consumers to buy them.
Another highlight is the presentation of Meze via the Rewe product test platform. It offers 10,000 members of the dedicated community the opportunity to try, rate and recommend the new feta dips - in real life and digitally.
The Salakis brand stands for feta enjoyment at the highest level and is enjoying growing popularity. This is also demonstrated by the prestigious award from Lebensmittel Zeitung, which named Salakis the top brand of 2023 in the feta category, thereby honouring its positive market success.
With Meze, Salakis remains true to its successful line and at the same time sets the trend for variety and shared enjoyment in convivial company - typically Mediterranean, typically Meze.