McCain's street fries bring the street food feeling home. Crispy fries and flavoursome sauces in a variety of delicious flavours, quick and easy to prepare. Now with even more content and a new campaign in autumn 2022.
The fries trend: Loaded Fries
For some time now, we have been encountering a new fries phenomenon at street food markets, in trendy burger shops and also in fast food restaurants: loaded fries. The trend has its origins in Canadian poutine (fries with gravy and cheese) and is now also inspiring the masses in this country. Crispy fries and creamy sauces - an irresistible combination, according to fries fans.
McCain's answer: Street Fries
"Street food is coming home". Our Street Fries varieties bring loaded fries and that food truck feeling to your home. The practical meal kit consisting of crispy fries and tasty sauces can be prepared quickly and easily in the oven, hot air fryer or microwave, making it a delicious fries snack. The modern recipes for the speciality fries have been tailored precisely to the needs of consumers and are based on trends from the out-of-home market, where the concept has already successfully established itself.
Street Fries Cheese & Bacon taste of spicy cheddar, mountain cheese and creamy Gouda - refined with savoury bacon and red onions - perfect for cheese lovers!
Street Fries Smoked BBQ Beef taste deliciously smoky and spicy - with minced beef, fruity tomatoes, sweet grilled onions, grilled peppers and aromatic spices - perfect for meat lovers!
Street Fries now with even more fries flavour
We have our ear to the market and know the needs of consumers. As a result, McCain Street Fries now offer even more fries enjoyment for the big fries appetite of Loaded Fries fans: with a whole 25% more fries now in the 340g pack. The preparation recommendations have been optimised for the crispiest possible result: from extra crispy in the airfryer to extra quick in the microwave. The Street Fries come in a suitable portion size and offer shoppers looking for snacks and ready meals a special culinary change.
Strong Street Fries campaign in autumn 2022
In autumn 2022, the Street Fries will once again be supported with a wide-reaching campaign on various channels: TV & YouTube, social media, as well as with influencers, POS support & couponing campaigns. At the centre of the campaign will be a new commercial all about the Street Fries fries treat - look forward to it!