REWE will be VfB's new team partner from the coming season. The partnership will initially run for three years. REWE's involvement includes a presence on the LED boards in the Mercedes-Benz Arena, interview boards and other advertising spaces, as well as the naming rights to the REWE family block. In addition, we will rely on the digital reach and activation quality of VfB with presentations and content formats.

"With over 500 stores in south-west Germany, we have regional roots. Football fans not only shop at REWE, but many of our employees are also enthusiastic supporters. That's why we are proud to support VfB Stuttgart. Just like the VfB Stuttgart team, we unite people with different talents and passions to show top performance in our stores every day. Through this partnership, we want to further strengthen our ties to the region and the values of team spirit and fairness," says Henning Opper, Chairman of the Management Board of REWE Südwest

"REWE has put together a comprehensive partnership package with us that focuses on the high emotionality, different target groups and the wide reach of the VfB Stuttgart platform. Together, we will utilise the potential of this new partnership both online and in the stadium and produce as much added value as possible for our fans and our partner REWE," says Rouven Kasper, Management Board Member for Marketing and Sales at VfB Stuttgart.