
Pleasantly nutty or deliciously chocolatey flavour, moist texture and 100% vegan. Dr Oetker is responding to the ongoing trend towards a vegan diet1 with two vegan baking mixes, based on real cake classics.
The LoVE it! Plant-Based Muffins Hazelnut and LoVE it! Plant-based brownies are the first Dr Oetker baking mixes that can be easily prepared without animal products. The muffins impress with their fluffy, moist texture and subtle hazelnut flavour. The brownies taste deliciously chocolaty and impress with their particularly moist consistency - just like cake fans know from typical brownies.
As with all Dr. Oetker baking mixes, the plant-based cake treat is very easy to prepare: just add cooking oil and water to the batter mix for the brownies. In addition to oil and water, apple puree or apple sauce is also required for the muffins. As always, consumers can rely on the Dr Oetker gel guarantee. Twelve paper baking tins for the muffins and one baking tin for the brownies are included in the packs. This makes it easy to enjoy vegan cakes with products that are available in every household or supermarket.
The LoVE it! Baking mixes will delight all cake fans who are open to a plant-based diet - whether vegan, vegetarian or flexitarian. In the modern LoVE it! Design is already used for the vegan Dr Oetker dessert alternatives LoVE it! Puddings are already designed in the modern LoVE it! With the emotional packaging design in a natural look and the labelling with the European V-Label, LoVE it! is immediately recognisable as a vegan product. The plant-based LoVE it! Baking mixes benefit from the high recognition value.
After all, plant-based cake alternatives are right on trend. The company wants to enable consumers to enjoy the best moments of indulgence in the future too. To achieve this, they should be able to make their own decisions about what they eat. Dr Oetker is investing in the development of innovative foods with plant-based baking mixes.