The new LEERDAMMER® grated cheese: LEERDAMMER® casserole enjoyment
Cooking is becoming increasingly popular and is an integral part of our everyday lives. This trend has become even more pronounced over the past year. In line with this, Germany's favourite cheese brand LEERDAMMER® is bringing variety and even more enjoyment to German kitchens with the new LEERDAMMER® Auflauf-Genuss product (packed in a practical, resealable bag of 160 g). Whether you're cooking with the family or enjoying a cosy, culinary evening with friends - our LEERDAMMER® grated cheese provides an extra portion of enjoyment and is as simple as it is practical to prepare and use!
Thanks to the use of real LEERDAMMER® sliced cheese, LEERDAMMER® grated cheese retains its typical LEERDAMMER® flavour even when used warm, when gratinated and reheated in casseroles and ensures melt-in-the-mouth enjoyment without becoming oily.
Slightly more savoury cheeses are preferred for casseroles. Accordingly, the LEERDAMMER® casserole delight has a hearty, intense flavour. The product is "Ohne Gentechnik" certified and is made from milk from the LEERDAMMER® Initiative for Pasture Farming.
LEERDAMMER® is the sought-after anchor brand of the Yellow Line1 and brings variety to the grated cheese category as Germany's strongest cheese brand2. In addition, new products from Germany's No. 1 cheese brand provide impetus and attract attention and purchase incentives in the chiller cabinet!
1 Source: Yagora, Shopper Decision Tree Study, November 2021
2 Source: Splendid Research, online survey, November 2021, based on awareness, image, purchase probability and brand loyalty