Gum problems are a widespread symptom of disease in Germany. The Ulm University Hospital states that over 80 % of all adults show signs of gingivitis, i.e. inflammation of the gums.1 The gum protection toothpaste segment is also the largest segment in the toothpaste sector with a 21 % revenue market share and continues to grow at +6 % 2.

The classic symptoms of gingivitis include redness and swelling of the gums as well as bleeding gums. In the vast majority of cases, plaque, i.e. bacterial plaque on the edge of the gums or in the spaces between the teeth, is to blame. It can often be attributed to poor oral hygiene, but there are also specific bacteria and other factors such as diabetes, stress and smoking that particularly favour the disease.

In addition to sensitive gums - caused by touch, food or temperature, for example - sensitive teeth are also cited as the most common symptom in dental care: 70% of consumers state that they suffer from sensitive gums and sensitive teeth at the same time.3

The increasing demand for toothpastes that cater for both symptoms is also reflected in the figures. In the gum protection toothpaste segment, products with additional benefits for teeth and mouth are growing alongside the basic products for combating gum problems. 4

This is exactly where the new meridol® all-round care system comes in: meridol® all-round care soothes sensitive gums and offers protection for pain-sensitive teeth.

The toothpaste's dual action formula with tin and fluoride offers a long-lasting antibacterial effect. It fights plaque bacteria, the main cause of bleeding gums and gingivitis, and also helps protect against gum recession, periodontitis, plaque formation and tartar build-up. In addition, meridol® all-round care offers protection for sensitive teeth, caries, removes tooth discolouration and provides fresh breath. The toothpaste is as gentle as a balm and keeps teeth and gums healthy.

More than just brushing is needed to prevent the development of tooth decay and the like. Up to 70 % of tooth decay occurs between the teeth. This is why additional cleaning with mouthwash is important for good caries prevention in order to remove plaque between the teeth and below the gum line.5 Coordinated with meridol® all-round care toothpaste, the new meridol® all-round care mouthwash offers therapeutic all-round care with an effective antibacterial effect. It is also alcohol-free.

The system is completed by the new meridol® all-round care toothbrush. With its wide brush head that surrounds the tooth, it cleans the gums and teeth particularly gently. It has more soft, fine bristle ends** for deep** cleaning and less pressure on the gums.

Discover the daily all-round care from meridol® now.