Meridol® toothpaste and mouthwash have been effectively protecting the gums since 1986. Thanks to the new, innovative formula, the toothpaste now protects your gums even better - effectiveness proven by clinical studies.
Around 70% of the population struggle with gum problems without realising the serious consequences of gingivitis.
Few people realise how serious the consequences of gum inflammation can be. No wonder, because the connection with secondary diseases is invisible to non-medical professionals. However, scientific studies show an increased risk of serious illnesses:
Scientific studies confirm this:
- Severe gingivitis is associated with a 2 x higher risk of heart attack and stroke.
- Expectant mothers with severe gingivitis have a 4 x higher risk of premature birth and a lower birth weight of the baby.
Since gingivitis should not be taken lightly, meridol® toothpaste and mouthwash have been offering effective solutions to protect gums and teeth and prevent disease since the brand was launched. The proven protective formula has now been optimised.
What's new with meridol®?
NEW FORMULA: meridol® toothpaste
- Amine fluoride and zinc lactate work together to strengthen the natural defences of the gums. This results in significantly more effective plaque reduction.
Supplementary protection: meridol® mouthrinse
- Superior plaque reduction: 6.8 times higher than a fluoridated comparator mouthwash 2
- Particularly suitable as a supplementary product for patients with a strongly increased need for plaque removal.
"Most people don't realise that gum inflammation is really serious. Yet gum problems are preventable in many cases - with the right care and the right products. Our meridol solutions have helped to improve gum health since their market launch. With the innovative new toothpaste formula, we now offer our consumers even better protection against bleeding and inflammation of the gums - in line with the latest scientific findings. This has been proven by several clinical studies. This means that those affected can be confident that they are doing the right thing for their gums and their general health."
Dr Burkhard Selent, Head of Scientific Affairs at CP GABA
meridol® is the best-selling toothpaste brand in the gum segment3 and is setting new standards by optimising its formula. The new formula can be easily recognised by the adapted design - and is gradually finding its way onto the shelves of retail partners. The rest of the meridol® portfolio is also being given a new, modern design as part of this process.
We are accompanying these innovations with an extensive campaign on TV, digitally and at the PoS, which will publicise both the new ingredients and the new design. There was also an online banner on rewe.de from week 27-35 for the delivery and collection service.
More information about meridol® and all meridol® products can also be found at meridol.de
1 PD Dr Barbara Noack, 2022, "Sick periodontium leads to interactions with the organism"
2 Montesani L. et al. J Clin Periodontol 2022; 49: 314; comparative mouthwash: 250 ppm F as NaF.
3 Nielsen, toothpastes in the gum segment, sales in pack, LEH+DM+C&C+A, Germany, years 2006-2020; the product meridol® Toothbrush Gentle is the best-selling manual toothbrush in the gum segment. Source: Nielsen, manual toothbrushes, LEH+DM+C&C+A, revenue, Germany, 2020; the product meridol® mouthwash is the best-selling cosmetic mouthwash in the gum segment. Source: Nielsen, Mouthwash, LEH+DM+C&C+A, revenue, Germany, MAT October 2020.