DE
  • DE
nach oben
nach oben
© Getty Images | lzf
Readingtime: 1 minute
Focus on regionality
Our food start-up "Loql" goes live

More and more people are shopping for healthy, regional, local and sustainably produced food. The Cologne-based start-up "Loql" is now addressing these needs: The aim is to connect regional producers and suppliers with supermarkets as customers quickly and easily. The test phase of the new digital platform solution for a closed group of participants will begin at the end of April. The start-up is the latest project from REWE Group's Innovation Hub.

"Loql" connects regional producers such as agricultural producers or manufacturers on the one hand with B2B customers such as REWE retailers and retailers on the other. This supports the regional economy and shortens procurement channels. In the coming months, the processes and software will be further optimised in close cooperation with the pilot users in selected regions. There are no plans to expand the currently closed group of participants during the test period, but there is a list of interested parties on which companies can register for the expansion of the pilot programme.

Local food on every plate

Clemens Tsalikis "We are convinced that local food is a win-win situation for everyone involved. That's why we have made it our mission to create a platform to connect producers and buyers as quickly and easily as possible and thus contribute to strengthening the regions," explains Clemens Tsalikis, Managing Director of "Loql".

This is Loql:

Founded at the end of 2022, OC Food Solutions GmbH is a wholly owned subsidiary of REWE Group and offers digital solutions in the area of food retail and the procurement of local and artisanal products.

The B2B platform Loql brings regional and local producers and buyers together and creates a place for simple and intuitive order processing and communication. The vision is: local food on every plate.

My comment
Comment
Discussion rules
Comments

Both German and English comments appear here.

Peter Merhar
1 year and 11 months ago

Great innovation. As project manager for our Billa sustainability pilot store (EÖ Q 3 2024), I am very interested in more detailed information and a possible test in 2024 in the Vienna area. Best regards, Peter Merhar Rewe International, Nachhaltig

Comment
Related articles
REWE strengthens regionality
Home-grown basil, perch and honey
From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.
1
Regional Star
"Aachen Liebe" conquers the hearts of customers
Regional product ranges are one of the strengths of our independent retailers. This has now been impressively confirmed by the "Regional Star" industry competition, in which several REWE stores placed. One of them was particularly impressive - thanks to its employees.
Fruit and vegetables
PENNY creates new regional own brand
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
© Elaine Casap Unsplash
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Regional salad at PENNY
Proximity and transparency are the be-all and end-all
In the third instalment of our mini-series on locally grown vegetables, we present a specialist in a fast-growing vitamin source.
Bettina Müller, a local representative, at a strawberry tasting in the REWE supermarket.
Local partnership Strawberries
A topic close to our hearts
The second instalment of our mini-series on local partnerships is about a seasonal bestseller, an important source of vitamins and a sweet snack all in one: the strawberry. The Ingenrieth family in Brüggen knows all about this tasty but also very delicate fruit. We paid them a visit.
Local partnership Asparagus
Exchange at eye level
During the season, up to 100 per cent of the strawberries and asparagus in REWE stores are grown locally. We present two farms as examples. The first is Esser's farm in Vettweiß.
2
REWE strengthens regionality
Home-grown basil, perch and honey
From April to September, three campaigns will bring this REWE message to men and women: REWE is "closer" - to customers and local producers in the regions. This will be visible on TV and social media, and above all in the regions and in every store. Three of our colleagues from headquarters, regions and stores report on what this means for them and how they implement the topic of regionality.
1
Regional Star
"Aachen Liebe" conquers the hearts of customers
Regional product ranges are one of the strengths of our independent retailers. This has now been impressively confirmed by the "Regional Star" industry competition, in which several REWE stores placed. One of them was particularly impressive - thanks to its employees.
Fruit and vegetables
PENNY creates new regional own brand
The new regional brand "Marktliebe" puts producers and regions centre stage. PENNY organised tastings in four shops to whet customers' appetites for its own-brand products. We visited one of them and spoke to the farmer and store manager.
© Elaine Casap Unsplash
Local products with Loql
REWE Group start-up invites you to join in
With our food start-up "Loql", we use an innovative platform that connects regional producers and food retailers. Under the mission statement "Local food on every plate", Loql promotes cooperation between regional suppliers such as local manufacturers and farmers and B2B buyers.we have gathered initial experience from our markets.
30 years of Ja! Naturally
The success story of organic world champion Austria
With our organic brand Ja! Natürlich brand, we were pioneers in Austria. On our 30th birthday, we are not only celebrating the brand, but also numerous milestones, thanks to which we have repeatedly set standards at an early stage and paved the way for higher animal welfare standards and regionality.
3 questions for Marco Marach
Honest cooperation at eye level
At "Regionality Days", Marco Marach, an independent merchant in Verden, Lower Saxony, recently not only focused on product ranges from the area around his stores, but also sought dialogue with customers, politicians and farmers. In an interview with one_Gespräch, he talks about his commitment and the dialogue
Newsletter