Crunchy, fun and engaging: How Kellogg's® cereals move more

Kellogg's® cereals are a classic for a good start to the day. Whether Corn Flakes®, Frosties® or Choco Krispies® Chocos - the popular brands bring crunchy joy to the breakfast table. But Kellogg's® has much more to offer: With clever promotions, a passionate commitment to basketball and social projects, the brand inspires customers and supports what counts in life: Cohesion, fairness and joie de vivre.

Basketball - strong commitment since 2022
Since FIBA EuroBasket 2022, Kellogg's® has been setting an example for sport and promoting young talent: as a sponsor of the German women's national basketball team, the brand specifically strengthens women's sport. Girls' basketball camps make exercise and self-confidence fun, while projects such as "Hoops against Hunger" do double the good: For every point scored by the Veolia Hamburg Towers, Kellogg's® donates a packet of cereal to food banks in Germany. In this way, every basket on the court becomes a profit for those in need.

Promotions that inspire and activate customers
Kellogg's® is following up twice for the second half of 2025:
- Q3 2025: Kellogg's® & UNO
Together with Mattel, Kellogg's® is launching an eye-catching promotion centred around the world's most popular card game, UNO. With every Kellogg's® pack purchased, customers have the chance to win exclusive UNO prizes in the Kellogg's® look. Two strong family brands that fit together perfectly - ideal for the back to school period, a key moment for the cereal category.
Benefits: a high emotional fit, a strong incentive to buy at the POS and a game that excites over 93% of children.
- Q4 2025: Projects of the heart
Under the motto "Heart projects", customers can vote for their favourite local charity with every pack of Kellogg's®. In the end, support of up to €5,000 awaits the organisation with the most votes. This promotion combines POS activation with real social added value: it increases the willingness to buy, strengthens the emotional bond with the brand and creates a win-win situation - doing something good and winning at the same time.

More than breakfast: enjoy responsibility
Kellogg's® stands for delicious breakfast moments that bring joy to young and old. At the same time, the brand takes responsibility: for more exercise in everyday life, for fair opportunities in sport and for local causes close to our hearts.

When you buy Kellogg's® cereals, you are not only choosing indulgence, but also supporting initiatives that empower girls, help those in need and support local organisations.

So every purchase becomes a small contribution to a greater cause - true to the motto: crunch, share, do good.

YOU can be a part of it!